ParkDa24 · Airport parking
From untracked advertising to value-based decisions
Starting point
€172,116 was spent in six months without working booking or revenue tracking. Sales may have happened; the account simply could not connect them to advertising.
What changed
Real bookings and booking values became the primary signal. Brand and new demand were separated, and budgets began following value and seasonality rather than clicks.
What the numbers cover
Across the following 25 months: 8,947 tracked bookings, €827,917 gross booking value, 2.5× ROAS and €37 per booking. The periods differ, and booking value is not margin.