The report does not answer the business question
Clicks and platform conversions look healthy, but nobody can connect them confidently to qualified leads, sales or margin.
Independent second opinion · German-speaking market
A clear question, a defined review or work with your team. You know the scope, outcome and price before we start.
My background: technical measurement implementation for Google.
Experience from client projects
Google Partner
14 client reviews · 22 case studies
Bookings recorded through Google Ads
≈1,466
1 August 2024–31 July 2026
Google Search click-through rate
1.02% →
17.35%
H1 → H2 2023
“Afterwards, we were able to nearly double our sales conversion rate.”
“I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction.
Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate.
For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.”
Merlin FaudeManaging Director
“Great communication.”
“Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.”
“Daniils is an exceptional talent.”
“Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.”
Chris CerraRemoteBase
“What I really appreciate is how clearly he explains complex topics.”
“Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.”
Samantha ScottAll Things Remote
“You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance.”
“Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!”
“Daniils helped me solve a problem I had been stuck on in record time.”
“Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!”
Daniel Fischerdigitalpositiv
“What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work.”
“We have been working with Danny for several years now, and what I value most is the direct and uncomplicated exchange with him. He looks closely at the numbers, questions things and keeps coming to us with new ideas and approaches of his own. What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work. I also really appreciate that we can talk openly with each other.”
Natalja RichertManaging Director · MYTRAURINGstore
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“We measurably improved our marketing goals.”
“A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.”
Patrick ZitzerZitberg GmbH
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“Daniils supported two of my clients superbly with their Google Ads campaigns.”
“Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.”
Tim RautenbergXM CROSSMEDIA
“Daniils does great work and brings real expertise in ads and tracking!”
Pascal RähseFunnelforms founder
“Daniils took us to a whole new level with his marketing strategy for a client's events.”
“Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!”
Alexandra MonitskaMar Sabi Studio
“Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.”
“Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)”
“Working with Daniils has been a huge asset to our company.”
“Working with Daniils has been a huge asset to our company. Whenever questions or problems come up, we can always reach each other. Daniils has fully immersed himself in the world of saunas and supports us however he can. I am glad I had the chance to meet you in person and that we have such a great working relationship. As I have said before: you are an exceptional talent. Hats off to you!”
Anke Della-BellaManaging Director · Finsterbusch – die Wellness Factory GmbH
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When an outside view helps
Clicks and platform conversions look healthy, but nobody can connect them confidently to qualified leads, sales or margin.
Google Ads, GA4, GTM, consent, the CRM and phone enquiries all contain part of the truth. No one owns the whole path.
More budget, another agency, a new bidding strategy or an expensive tracking product: the trade-offs deserve an independent senior view.
Ways to work together
One focused question, a full check, or hands-on work with your team. All three run in English and are built for companies selling in the German-speaking market. We agree the scope, output and price before we begin.
You are facing a specific decision: increase the budget, replace a partner or introduce another tool. We work out which next step makes sense.
60-minute video call · up to 3 links or documents reviewed first
You receive
From €390
You want to know whether your advertising is paying off, whether the measurement is reliable and where good enquiries or budget are being lost.
1 Ads account + 1 GA4/GTM setup · findings within 7 working days
You receive
From €1,900
Your team should be able to manage campaigns, improve landing pages and maintain reliable tracking. We work on your real questions and the systems you already use.
90-minute working session or half day · up to 10 people
You receive
From €1,250
90-minute clinic · half-day from €2,500
Scope, output and price are agreed before paid work begins.
Coaching instead of slide decks
390 €
A focused session on your real account and the decision in front of you.
1.250 €
A team clinic that builds the working setup with the people who will use it.
What you should get from good advice
Sometimes you need a clear recommendation. Sometimes you need reliable numbers or a test that answers a specific question. Good advice solves the problem and helps your team handle the next one.
For Dream Machine and Theosis, the first decision was not which ad to launch. It was what outcome mattered, how it would be measured, and how much time and budget the test would get.
What changes That turns the test into an answer the business can use, not just another source of clicks.
Case Studies
For Influevo and Neumann & Müller, volume was not the goal. The important question was which enquiries sales could meaningfully follow up.
What changes Forms and campaigns are shaped around the enquiries sales can actually use.
Case Studies
At Modell Aachen, I worked through real campaign and tracking questions with the teams, then explained and documented the decisions so they could continue independently.
What changes The immediate problem is solved without making the team dependent on outside help for the next one.
Case Studies
Experience behind the advice
I worked for Google, focused on technical measurement implementation: UA→GA4 migrations across different CMS platforms, GA4 and GTM, Consent Mode and cookie-banner work. Today that experience is combined with extensive public evidence and the discipline to say what should stay untouched.
See the evidenceCheck it yourself first: Tracking check & Landing page check for free, in a few minutes.
FAQ
Bring the account, the measurement problem and the business question. You will get a direct answer on whether and how I can help.