Independent account review · defined scope
Google Ads Audit: what should you change first?
Account, measurement and lead quality: find out what to fix, what to test and where your budget should go next.
From €1,900 · findings within 7 working days
Free 30-minute introductory call. No commitment to ongoing management.
My background: technical measurement implementation for Google.
Experience from client projects
Google PartnerResults I have measured.
14 client reviews · 22 case studies
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Purchases +50% 2022 → 2024, before and after the takeover Review by Natalja Richert below
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Bookings recorded through Google Ads
≈1,466
1 August 2024–31 July 2026
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Google Ads-attributed revenue > €1.5m 12 months Review by Patrick Zitzer below
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Google Search click-through rate
1.02% →
17.35%
H1 → H2 2023
“Daniils helped me solve a problem I had been stuck on in record time.”
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“Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!”
Daniel Fischerdigitalpositiv
“What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work.”
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“We have been working with Danny for several years now, and what I value most is the direct and uncomplicated exchange with him. He looks closely at the numbers, questions things and keeps coming to us with new ideas and approaches of his own. What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work. I also really appreciate that we can talk openly with each other.”
Natalja RichertManaging Director · MYTRAURINGstore
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“Daniils does great work and brings real expertise in ads and tracking!”
Pascal RähseFunnelforms founder
“Afterwards, we were able to nearly double our sales conversion rate.”
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“I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction.
Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate.
For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.”
Merlin FaudeManaging Director
“We measurably improved our marketing goals.”
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“A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.”
Patrick ZitzerZitberg GmbH
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“You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance.”
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“Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!”
“Daniils is an exceptional talent.”
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“Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.”
Chris CerraRemoteBase
“What I really appreciate is how clearly he explains complex topics.”
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“Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.”
Samantha ScottAll Things Remote
“Daniils supported two of my clients superbly with their Google Ads campaigns.”
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“Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.”
Tim RautenbergXM CROSSMEDIA
“Daniils took us to a whole new level with his marketing strategy for a client's events.”
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“Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!”
Alexandra MonitskaMar Sabi Studio
“Great communication.”
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“Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.”
“Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.”
“Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)”
“Working with Daniils has been a huge asset to our company.”
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“Working with Daniils has been a huge asset to our company. Whenever questions or problems come up, we can always reach each other. Daniils has fully immersed himself in the world of saunas and supports us however he can. I am glad I had the chance to meet you in person and that we have such a great working relationship. As I have said before: you are an exceptional talent. Hats off to you!”
Anke Della-BellaManaging Director · Finsterbusch – die Wellness Factory GmbH
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The Ads & Measurement Check
One account. One measurement setup. One enquiry journey.
Three connected checks, from the first click to the enquiry your team receives.
Account & budget
Search intent, campaign structure, bidding and wasted spend. Where the evidence allows, costs are compared with qualified enquiries.
Measurement & handoff
Conversion goals, duplicate events and consent behaviour. Can calls, qualification and later outcomes be connected to the campaign?
Landing page & enquiry
Offer, mobile experience and form or booking: does the path from the ad help the right prospect get in touch?
Starting scope: one Google Ads account, its connected GA4/GTM setup and one agreed landing page through to the enquiry handoff. Additional accounts, markets or complex CRM investigations are scoped separately.
A clear order of work. Ready for your team.
Written findings, a prioritised action plan and a walkthrough call. Yours to use with your team or current agency.
How your action plan is organised
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01
Fix first
Confirmed defects and unreliable measurement.
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02
Test next
Promising hypotheses with a defined success check.
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03
Keep
What the evidence supports leaving in place.
- Evidence and its limits
- Rationale and success checks
- Walkthrough and implementation questions
Delivery within 7 working days of complete access and briefing. We agree the scope and total price before paid work begins.
Implementation and ongoing management are separate engagements. The audit does not guarantee a lower CPA or a specific number of leads.
Illustrative example · not a client result
A form click is being counted as an enquiry
A button click does not tell you whether an enquiry arrived. The audit follows the signal through to the saved lead.
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1
Button clicked
Intent
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2
Form submitted
Successful submission
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3
Lead saved
Received by your team
See the evidence, recommendation and verification plan
- Observation to verify
- An Ads conversion is linked to the form button click. A separate successful-submission event also exists.
- Evidence needed
- Compare the tag trigger, one agreed test submission and the saved lead record. Check whether both actions are included in the campaign goal.
- Business consequence
- Reported conversions may include failed submissions or count one enquiry twice. A low reported CPA would then overstate performance.
- Priority and action
- Fix before increasing spend: define the successful enquiry, remove redundant optimisation goals and retain diagnostic events separately. Changes require a separate implementation agreement.
- Verification plan
- Repeat a valid submission, a rejected submission and a page reload. Confirm one saved enquiry and the intended conversion count; then review qualified outcomes over a comparable period.
From a published case study
A measurement plan for qualified B2B enquiries
Neumann & Müller
Campaign context was being lost on the way to the central contact form. The case shows the plan developed to connect campaign origin, form questions and later lead quality.
Read the Neumann & Müller caseIs an audit the right next step?
A decision with budget behind it
- You already run Google Ads, but lead quality or rising costs are unclear.
- You need a second opinion before scaling or changing provider.
- Your team or agency can put a clear action plan to work.
One focused question?
With little advertising history or a narrow question, a 60-minute Clarity Session from €390 may be enough. We check which format fits in the introductory call.
Compare consulting formatsFAQ
Before you commission an audit
What access do you need?
When do the seven working days start?
Will you change campaigns or publish tags?
How is this different from a free account check?
What if there is not enough data?
What should your budget achieve next?
Free 30-minute introductory call. No commitment to ongoing management.