Daniils Visnakovs
DE

Independent account review · defined scope

Google Ads Audit: what should you change first?

Account, measurement and lead quality: find out what to fix, what to test and where your budget should go next.

From €1,900 · findings within 7 working days

Discuss your Google Ads audit

Free 30-minute introductory call. No commitment to ongoing management.

Your audit with Daniils Visnakovs Experience & background

My background: technical measurement implementation for Google.

Experience from client projects

Google Partner

12 client reviews · 21 case studies

Technical problem-solving

“Daniils helped me solve a problem I had been stuck on in record time.”

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“Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!”
Daniel Fischer digitalpositiv

Case Study · Google Ads

around 1,466

Bookings recorded through Google Ads

Long-term Google Ads management for escape-room experiences in Düsseldorf.

Bookings recorded through Google Ads · 1 August 2024–31 July 2026.

Locked Room Düsseldorf Read the case study

Ads & tracking

“Daniils does great work and brings real expertise in ads and tracking!”
Pascal Rähse Funnelforms founder

Case Study · Google Ads

6.16×

ROAS · 18 June–15 September 2026

Google Ads management since June 2023: product campaigns, brand search and relevant entry points into the shop.

Google Ads, including brand campaigns.

MYTRAURINGstore Read the case study

Google Ads consulting

“Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal.

Afterwards, we were able to nearly double our sales conversion rate.”

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“I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.”
Merlin Faude Managing Director Fachzentrum für Wut & Aggression

Case Study · Google Ads

−60%

Cost per seller enquiry

Budget stabilised and Google Ads focused on actual seller enquiries.

6 months before vs 12 months after · budget more than doubled.

Plattenwert Read the case study

Advice you can understand

“Daniils is an exceptional talent.”

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“Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.”
Chris Cerra RemoteBase

Case Study · Bathroom renovation

30

Enquiries per month for bathroom renovations

Ads and a clear enquiry path for complete bathrooms in North Rhine-Westphalia and Hesse.

Experience from a managed bathroom-renovation campaign.

EasyBad24 Read the case study

Google Ads consulting

“Daniils is a great Google Ads expert!”

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“Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.”
Samantha Scott All Things Remote

Case Study · Google Ads

> €1.5m

Google Ads-attributed revenue · 12 months

Conversion tracking built from scratch and a clearer Google Ads campaign structure.

Google Ads for the company’s own shop · twelve months.

Zitberg Überdachungen Read the case study

Google Ads consulting

“A highly professional and reliable partner.”

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“A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.”
Patrick Zitzer Zitberg GmbH

Case Study · Google Ads

556

Enquiries (built from 0)

Built a Google Ads channel from scratch and more than halved cost per enquiry.

Google Ads enquiries · total period through July 2026.

AMGEON Read the case study

Google Ads consulting

“Daniils supported two of my clients superbly with their Google Ads campaigns.”

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“Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.”
Tim Rautenberg XM CROSSMEDIA

Case Study · Google Ads

293

Form enquiries via Google Ads

Dedicated landing page with a sauna configurator and a 5.79% Google Ads conversion rate.

Form enquiries · 1 June 2025–15 September 2026.

Finsterbusch Read the case study

Marketing strategy

“Daniils took us to a whole new level with his marketing strategy for a client's events.”

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“Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!”
Alexandra Monitska Mar Sabi Studio

Case Study · Google Ads

2.5×

ROAS (25 months total)

Implemented booking-value tracking and aligned campaigns with the value of bookings.

ROAS based on gross booking value · 25 months.

ParkDa24 Read the case study

Ads & tracking

“Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.”
Leon Pawlicki Fiverr client

Case Study · Landing pages & tracking

2 → 8

Enquiries per day

One central website with a configurator and source tracking for each enquiry.

Enquiries per day · July 2026 vs earlier average.

Zitberg Überdachungen Read the case study

Ads & tracking

“Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)”
Homepage Heroes Webdesign agency

Case Study · Google Ads

1.02% → 17.35%

Search CTR (Google)

Moved budget from broad display and video reach to high-intent search queries.

Google Search click-through rate · first vs second half of 2023.

online-Thai Read the case study

Marketing strategy

“Great communication.”

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“Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.”
Fjodora Fiverr client

Case Study · Google Ads

€2.57 → €1.74

Avg. cost per click

Broadened the account: 73% more clicks at a lower cost per click.

Clicks · six months before and after the changes.

SEMEDO Read the case study

Google Ads consulting

“Daniils, thank you so much for your amazing support!”

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“Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!”
Markus Bruckner Bruckner Analysentechnik GmbH

Case Study · Google Ads

185

Bookings recorded through Google Ads

Ongoing Google Ads management for bookings through the hotel's own website.

Bookings recorded through Google Ads · 1 August 2024–31 July 2026.

Strandvilla Imperator Read the case study
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Explore the case studies

The Ads & Measurement Check

One account. One measurement setup. One enquiry journey.

Three connected checks, from the first click to the enquiry your team receives.

01

Account & budget

Search intent, campaign structure, bidding and wasted spend. Where the evidence allows, costs are compared with qualified enquiries.

02

Measurement & handoff

Conversion goals, duplicate events and consent behaviour. Can calls, qualification and later outcomes be connected to the campaign?

03

Landing page & enquiry

Offer, mobile experience and form or booking: does the path from the ad help the right prospect get in touch?

Starting scope: one Google Ads account, its connected GA4/GTM setup and one agreed landing page through to the enquiry handoff. Additional accounts, markets or complex CRM investigations are scoped separately.

A clear order of work. Ready for your team.

Written findings, a prioritised action plan and a walkthrough call. Yours to use with your team or current agency.

How your action plan is organised

  1. 01

    Fix first

    Confirmed defects and unreliable measurement.

  2. 02

    Test next

    Promising hypotheses with a defined success check.

  3. 03

    Keep

    What the evidence supports leaving in place.

  • Evidence and its limits
  • Rationale and success checks
  • Walkthrough and implementation questions

Delivery within 7 working days of complete access and briefing. We agree the scope and total price before paid work begins.

Implementation and ongoing management are separate engagements. The audit does not guarantee a lower CPA or a specific number of leads.

Illustrative example · not a client result

A form click is being counted as an enquiry

A button click does not tell you whether an enquiry arrived. The audit follows the signal through to the saved lead.

  1. 1

    Button clicked

    Intent

  2. 2

    Form submitted

    Successful submission

  3. 3

    Lead saved

    Received by your team

See the evidence, recommendation and verification plan
Observation to verify
An Ads conversion is linked to the form button click. A separate successful-submission event also exists.
Evidence needed
Compare the tag trigger, one agreed test submission and the saved lead record. Check whether both actions are included in the campaign goal.
Business consequence
Reported conversions may include failed submissions or count one enquiry twice. A low reported CPA would then overstate performance.
Priority and action
Fix before increasing spend: define the successful enquiry, remove redundant optimisation goals and retain diagnostic events separately. Changes require a separate implementation agreement.
Verification plan
Repeat a valid submission, a rejected submission and a page reload. Confirm one saved enquiry and the intended conversion count; then review qualified outcomes over a comparable period.

From a published case study

A measurement plan for qualified B2B enquiries

Neumann & Müller — Welche Anfragen wirklich zählen

Neumann & Müller

Campaign context was being lost on the way to the central contact form. The case shows the plan developed to connect campaign origin, form questions and later lead quality.

Read the Neumann & Müller case

Is an audit the right next step?

A decision with budget behind it

  • You already run Google Ads, but lead quality or rising costs are unclear.
  • You need a second opinion before scaling or changing provider.
  • Your team or agency can put a clear action plan to work.

One focused question?

With little advertising history or a narrow question, a 60-minute Clarity Session from €390 may be enough. We check which format fits in the introductory call.

Compare consulting formats

FAQ

Before you commission an audit

What access do you need?
Read-only access to the agreed Google Ads account, GA4 property and GTM container, plus the landing-page URL and a briefing on your offer, economics and definition of a qualified enquiry. A redacted lead or CRM export may be useful. Never send account passwords. If a check needs permissions beyond read-only access or a test enquiry, we agree that separately.

When do the seven working days start?
Once the agreed access and briefing are complete. I confirm the start and delivery date. Missing data is marked as a limit, not replaced with a confident guess; if a dependency changes the agreed schedule, we clarify it before proceeding.

Will you change campaigns or publish tags?
The audit is a review. It does not change campaigns, budgets or published tags. Any implementation is separately scoped and authorised. Your current agency can keep working with the account.

How is this different from a free account check?
A free tool or introductory check can flag settings. This paid audit connects the account evidence with measurement, the enquiry path and your business decision, and gives you a written action plan you can use without hiring me for ongoing management.

What if there is not enough data?
You still receive the supported findings and a plan for closing evidence gaps. I separate configuration defects from performance hypotheses. Small samples, missing qualification records or long sales cycles can prevent a reliable profitability judgement.

What should your budget achieve next?

Free 30-minute introductory call. No commitment to ongoing management.

Discuss your audit
Free & no obligation Reply within 24h You talk to me directly