I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Online language school (Thai)
online-Thai: 17.35% click-through rate with focused Search campaigns
online-Thai website; opens in a new tab
1. More focus on high-intent search
online-Thai sells premium online courses to German speakers. Most of the existing budget was spent on broad display and video reach. The focus shifted to people actively looking for a Thai course.
2. Matching ads to course searches
I focused the campaigns on searches for Thai courses and matched the ads to the courses people were looking for. The emphasis was on people already searching for a suitable course.
3. Search CTR from 1.02% to 17.35%
Comparing the first and second half of 2023, search CTR rose from 1.02% to 17.35%. The high-intent search share of budget grew from 45% to 89%; display and video impressions fell by 97%.
Conclusion
The campaigns connect the courses with people who want to learn Thai.
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