Measurement diagnosis · from enquiry to outcome

Does your tracking measure real enquiries and their value?

Your reports show conversions. But do the enquiries reach your team, and do they turn into business? I check whether your advertising is learning from meaningful data.

You work directly with Daniils Visnakovs Experience & background

My background: technical measurement implementation for Google.

Free 30-minute introductory call. Scope, fixed price and delivery date are agreed before paid work begins.

Conversions aren’t customers yet. Event, enquiry and business value

Experience from client projects

Google Partner
Client reviews and case studies

Results I have measured.

14 client reviews · 22 case studies

Client voices
What the client says
“What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work.”
Read the full reviewCollapse review

“We have been working with Danny for several years now, and what I value most is the direct and uncomplicated exchange with him. He looks closely at the numbers, questions things and keeps coming to us with new ideas and approaches of his own. What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work. I also really appreciate that we can talk openly with each other.”

Natalja RichertManaging Director · MYTRAURINGstore Read the case study
What the client says
“Working with Daniils has been a huge asset to our company.”
Read the full reviewCollapse review

“Working with Daniils has been a huge asset to our company. Whenever questions or problems come up, we can always reach each other. Daniils has fully immersed himself in the world of saunas and supports us however he can. I am glad I had the chance to meet you in person and that we have such a great working relationship. As I have said before: you are an exceptional talent. Hats off to you!”

Anke Della-BellaManaging Director · Finsterbusch – die Wellness Factory GmbH Read the case study
Google Ads consulting
“Afterwards, we were able to nearly double our sales conversion rate.”
Read the full reviewCollapse review

“I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction.

Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate.

For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.”

Merlin FaudeManaging Director Fachzentrum für Wut & Aggression
What the client says
“We measurably improved our marketing goals.”
Read the full reviewCollapse review

“A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.”

Patrick ZitzerZitberg GmbH Read the case study
Google Ads consulting
“You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance.”
Read the full reviewCollapse review

“Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!”

Markus BrucknerBruckner Analysentechnik GmbH
Advice you can understand
“Daniils is an exceptional talent.”
Read the full reviewCollapse review

“Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.”

Chris CerraRemoteBase
Google Ads consulting
“What I really appreciate is how clearly he explains complex topics.”
Read the full reviewCollapse review

“Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.”

Samantha ScottAll Things Remote
Google Ads consulting
“Daniils supported two of my clients superbly with their Google Ads campaigns.”
Read the full reviewCollapse review

“Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.”

Tim RautenbergXM CROSSMEDIA
Ads & tracking
“Daniils does great work and brings real expertise in ads and tracking!”
Pascal RähseFunnelforms founder
Marketing strategy
“Daniils took us to a whole new level with his marketing strategy for a client's events.”
Read the full reviewCollapse review

“Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!”

Alexandra MonitskaMar Sabi Studio
Technical problem-solving
“Daniils helped me solve a problem I had been stuck on in record time.”
Read the full reviewCollapse review

“Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!”

Daniel Fischerdigitalpositiv
Marketing strategy
“Great communication.”
Read the full reviewCollapse review

“Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.”

FjodoraFiverr client
Ads & tracking
“Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.”
Leon PawlickiFiverr client
Ads & tracking
“Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)”
Homepage HeroesWebdesign agency

Three connected stages

From a recorded event to a business outcome

For reports that do not match the enquiries your sales team receives, or when you want to check measurement before increasing spend.

  1. Is the event valid?

    What triggered the event, and did it correspond to an enquiry that actually arrived?

  2. Is the lead qualified?

    How can spam and duplicates be separated from people who need your product?

  3. What was the business outcome?

    Can lead qualification and closed-deal value be fed back to Google Ads?

Agreed scope

What I examine

The introductory call establishes your enquiry journey and the access needed. Paid work covers the agreed parts of that journey.

Form submission versus a saved lead

Compare the submit event with the enquiry stored in your system. A button click or success message alone does not prove that your team received it.

Spam and duplicate counts

Inspect available spam indicators, duplicate leads and multiple events for one action. Distinguish extra diagnostic events from duplicated campaign goals; no promise to detect every bot.

Phone and email clicks

Clicks on tel: and mailto: links signal intent to get in touch. They do not establish that a call happened or an email was sent and received.

Actual calls

Check which completed calls can be observed, including calls made by typing the number, where the call-tracking setup supports this. Website events alone cannot recover every call.

Lead qualification and deal value

Inspect how your CRM records qualification and closed-deal values, and whether those outcomes can be sent back to Google Ads where data, access and consent permit.

Consent and data transfer

Review Consent Mode behaviour and available data-transfer paths. Identify gaps and limits; an exact connection between every sale and its advertising source may be unavailable.

Your deliverables

Findings your team can act on

Written findings

Confirmed defects, evidence, open questions and limits in the available data.

Prioritised fix plan

What to fix first, what to investigate next and what can stay.

Verification plan

The events, stored enquiries and business outcomes to compare after changes.

Walkthrough call

I explain the findings and answer questions. You can hand the plan to your team or current agency.

This is diagnosis. Publishing tags, changing campaigns and connecting CRM data are separate implementation work.

Free scan versus an audit

A website URL cannot tell the whole story

The free URL scan can inspect externally visible tracking signals. It cannot inspect private tag configurations, Google Ads goals, CRM records or whether an enquiry is genuinely qualified.

FAQ

Before you commission the audit

What does it cost, and when will I receive it?

The free introductory call clarifies the systems, enquiry journey and available evidence. We agree the scope, fixed price and delivery date before paid work starts.

What access do you need?

Usually read-only access to Google Ads, GA4 and GTM, your website URL and your definition of a qualified enquiry. Call-tracking records and a redacted CRM export may be needed to assess calls and deals. Do not send account passwords. Test enquiries or additional permissions are agreed separately.

Do you fix the issues during the audit?

No. The audit delivers findings and a plan. Changes to tags, Ads goals, call tracking and CRM data transfer require a separate implementation engagement.

What if I do not have CRM or call data?

I inspect what can be evidenced and identify what is missing. The plan specifies the data needed for the next check. Website clicks cannot establish every actual call, sent email or closed deal.

How does this differ from the Google Ads audit?

This audit focuses on measurement validity, lead quality and business-outcome feedback. The broader Google Ads audit also examines account structure, bidding, budget and the journey from the ad to an enquiry.

Which enquiry count can you base decisions on?

Free 30-minute introductory call. Scope, fixed price and delivery date are agreed before paid work begins.