I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Entertainment & Leisure
Locked Room: Around 1,466 bookings through Google Ads across two years
Locked Room Düsseldorf website; opens in a new tab
Working together since July 2023.
1. Turn an activity idea into a booking
Locked Room offers escape-room experiences in Düsseldorf. Some guests already know the business; others are still looking for the right activity for their group.
I have managed Locked Room’s Google Ads campaigns since July 2023. The collaboration addresses both groups: people searching specifically for Locked Room and people choosing an escape room.
2. Develop successful campaigns over the years
Different campaign formats and Search adverts have been tested and developed throughout the collaboration. Ongoing management covers search terms, adverts, budget allocation and booking measurement.
The work builds on experience with the offer and its demand. Established approaches can continue while new opportunities are tested. Bookings remain the measure used to guide development.
3. Around 1,466 recorded bookings across two years
From 1 August 2024 to 31 July 2026, around 1,466 bookings were recorded through Google Ads. The figure covers bookings that Google Ads attributes to the campaigns during this period.
This view across two years shows the role of advertising in ongoing demand for the escape-room experiences in Düsseldorf.
Conclusion
Locked Room has relied on ongoing Google Ads management for several years. Campaign experience, tests and booking data help develop advertising around its offer.
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