Case study: Vinyl record buy-back

Cost per Seller Enquiry More Than Halved for Plattenwert

Plattenwert website; opens in a new tab

Cost per seller enquiry: −60%Enquiries per €100 budget: 3.3 → 8.4

1. Small budgets need a clear focus

Plattenwert buys record collections. Google Ads needed to reach people looking to sell their collections and make efficient use of the available budget.

I stabilised the budget and focused the campaigns on searches from people looking to sell. Ongoing management centred on cost per seller enquiry.

3. Cost per enquiry down by 60%

Comparing the six months before with the twelve managed months after, cost per seller enquiry fell from about €30 to about €12. Enquiries per €100 rose from 3.3 to 8.4; click-through rate stayed at about 14%.

Conclusion

Plattenwert made Google Ads substantially more efficient with a small, consistently managed budget.

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