I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Vinyl record buy-back
Cost per Seller Enquiry More Than Halved for Plattenwert
Plattenwert website; opens in a new tab
1. Small budgets need a clear focus
Plattenwert buys record collections. Google Ads needed to reach people looking to sell their collections and make efficient use of the available budget.
2. Steadier management, more precise search
I stabilised the budget and focused the campaigns on searches from people looking to sell. Ongoing management centred on cost per seller enquiry.
3. Cost per enquiry down by 60%
Comparing the six months before with the twelve managed months after, cost per seller enquiry fell from about €30 to about €12. Enquiries per €100 rose from 3.3 to 8.4; click-through rate stayed at about 14%.
Conclusion
Plattenwert made Google Ads substantially more efficient with a small, consistently managed budget.
Testimonials
What my clients say
1 / 12
Ready for marketing you can measure?
Let's figure out in a no-obligation call how I can help — tracking setup, campaign optimization or workshops.