I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: E-commerce & jewellery
MYTRAURINGstore: 238% more conversions, 57% lower CPA
MYTRAURINGstore website; opens in a new tab
Conversions · first results review in early 2024: +238%CPA · first results review in early 2024: −57%ROAS (90 days) · June–September 2026: 6.16×Purchases via Google Ads: 384Ring-sizer orders: 337
Working on customer acquisition together since June 2023
MYTRAURINGstore sells wedding and engagement rings across Germany, Austria and Switzerland. Many couples compare materials, designs and prices over an extended period before deciding. Google Ads needs to reach them at different stages of that decision.
I have managed MYTRAURINGstore’s Google Ads campaigns since June 2023. Taking over the existing account developed into a long-term collaboration: reorganising campaigns, promoting the right products and helping interested couples find their way to a ring purchase.
The first months: a clear role for every campaign
I began by revising the campaign structure and bidding strategies. Product advertising, brand search and re-engaging shop visitors each received a clear role.
Performance Max focused on key products. A separate brand campaign reached people already searching specifically for MYTRAURINGstore. Remarketing reconnected with visitors who had yet to make their decision.
By early 2024: more conversions at a lower cost
The first results review in early 2024 showed 238% more conversions. Cost per conversion was 57% lower than in the corresponding period of the previous year.
That early progress provided a foundation for continued management. Work on the account continued as the shop’s products, search behaviour and offers evolved.
From the ring sizer to a specific product search
The ongoing campaign strategy connects different entry points into the shop. Couples who do not yet know their ring size can start by ordering a free ring sizer, promoted through its own campaign.
People with a more specific idea are reached through relevant product groups and search themes, such as gold, titanium or carbon. Brand search remains separately managed. The campaign structure follows the questions and preferences that shape a couple’s choice.
Another milestone after more than three years
From 18 June to 15 September 2026, the account achieved 6.16× ROAS. Those 90 days recorded 384 purchases via Google Ads and 337 ring-sizer orders. The figures include product and brand campaigns.
Since the start in June 2023, I have continuously adapted the campaigns to the product range and couples’ questions. Google Ads supports the different stages of their decision: from finding their ring size and exploring products to searching for the right ring.
Testimonials
What my clients say
1 / 12
Ready for marketing you can measure?
Let's figure out in a no-obligation call how I can help — tracking setup, campaign optimization or workshops.
Free & no obligation
Reply within 24h
You talk to me directly