Case study: E-commerce & jewellery
MYTRAURINGstore: +50% purchases after the takeover
MYTRAURINGstore website; opens in a new tab
What the client says
“We have been working with Danny for several years now, and what I value most is the direct and uncomplicated exchange with him. He looks closely at the numbers, questions things and keeps coming to us with new ideas and approaches of his own. What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work. I also really appreciate that we can talk openly with each other.”
Natalja Richert
Managing Director
Working on customer acquisition together since June 2023
MYTRAURINGstore sells wedding and engagement rings across Germany, Austria and Switzerland. Many couples compare materials, designs and prices over an extended period before deciding. Google Ads needs to reach them at different stages of that decision.
I have managed MYTRAURINGstore’s Google Ads campaigns since June 2023. Taking over the existing account developed into a long-term collaboration: reorganising campaigns, promoting the right products and helping interested couples find their way to a ring purchase.
The first months: a clear role for every campaign
I began by revising the campaign structure and bidding strategies. Product advertising, brand search and re-engaging shop visitors each received a clear role.
Performance Max focused on key products. A separate brand campaign reached people already searching specifically for MYTRAURINGstore. Remarketing reconnected with visitors who had yet to make their decision.
Before and after: +50% purchases
In 2022, the last full year before the takeover, Google Ads recorded 847 purchases. In 2024, the first full year after it, there were 1,638. Part of that comes from the new measurement: until July 2023, purchases were counted through transactions imported from Google Analytics, and since then through a dedicated Google Ads purchase tag. While both ran in parallel, the new tag counted up to a quarter more purchases. With that effect taken out, at least 50% more purchases remain than before the takeover.
Still growing after that
In 2025, Google Ads recorded another 12% more purchases than in 2024, and revenue from Google Ads was 21% higher. ROAS was above 9× in both years.
From the ring sizer to a specific product search
The ongoing campaign strategy connects different entry points into the shop. Couples who do not yet know their ring size can start by ordering a free ring sizer, promoted through its own campaign.
People with a more specific idea are reached through relevant product groups and search themes, such as gold, titanium or carbon. Brand search remains separately managed. The campaign structure follows the questions and preferences that shape a couple’s choice.
Another milestone after more than three years
From 18 June to 15 September 2026, the account achieved 6.16× ROAS. Those 90 days recorded 384 purchases via Google Ads and 337 ring-sizer orders. The figures include product and brand campaigns.
Since the start in June 2023, I have continuously adapted the campaigns to the product range and couples’ questions. Google Ads supports the different stages of their decision: from finding their ring size and exploring products to searching for the right ring.
Results I have measured.
14 client reviews · 22 case studies
-
Bookings recorded through Google Ads
≈1,466
1 August 2024–31 July 2026
-
Google Ads-attributed revenue > €1.5m 12 months Review by Patrick Zitzer below
-
Google Search click-through rate
1.02% →
17.35%
H1 → H2 2023
-
Cost per seller enquiry −60% 6 months before → 12 months after
“Working with Daniils has been a huge asset to our company.”
Read the full reviewCollapse review
“Working with Daniils has been a huge asset to our company. Whenever questions or problems come up, we can always reach each other. Daniils has fully immersed himself in the world of saunas and supports us however he can. I am glad I had the chance to meet you in person and that we have such a great working relationship. As I have said before: you are an exceptional talent. Hats off to you!”
Anke Della-BellaManaging Director · Finsterbusch – die Wellness Factory GmbH
Read the case study
“Afterwards, we were able to nearly double our sales conversion rate.”
Read the full reviewCollapse review
“I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction.
Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate.
For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.”
Merlin FaudeManaging Director
“We measurably improved our marketing goals.”
Read the full reviewCollapse review
“A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.”
Patrick ZitzerZitberg GmbH
Read the case study
“You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance.”
Read the full reviewCollapse review
“Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!”
“Daniils is an exceptional talent.”
Read the full reviewCollapse review
“Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.”
Chris CerraRemoteBase
“What I really appreciate is how clearly he explains complex topics.”
Read the full reviewCollapse review
“Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.”
Samantha ScottAll Things Remote
“Daniils supported two of my clients superbly with their Google Ads campaigns.”
Read the full reviewCollapse review
“Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.”
Tim RautenbergXM CROSSMEDIA
“Daniils does great work and brings real expertise in ads and tracking!”
Pascal RähseFunnelforms founder
“Daniils took us to a whole new level with his marketing strategy for a client's events.”
Read the full reviewCollapse review
“Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!”
Alexandra MonitskaMar Sabi Studio
“Daniils helped me solve a problem I had been stuck on in record time.”
Read the full reviewCollapse review
“Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!”
Daniel Fischerdigitalpositiv
“Great communication.”
Read the full reviewCollapse review
“Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.”
“Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.”
“Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)”
Ready for marketing you can measure?
Tell me about your project in a message. If you prefer to talk, choose a time for a free intro call.