I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Trades & Construction (Sauna Log Cabin Building)
Finsterbusch: 293 enquiries through a dedicated landing page
Finsterbusch website; opens in a new tab
A bespoke sauna starts with the right questions
Finsterbusch designs and builds individual saunas. Whether in a bathroom, beneath a sloping roof or in the garden, customers need a solution that fits their space and plans.
The dedicated offer page with a configurator addresses those questions. It explains the offer and guides visitors towards an enquiry, step by step. Demand for saunas is seasonal, with quieter summer months.
Relevant ads lead to a relevant offer
I connect Google Ads management with a landing page for sauna planning, construction and installation. Search ads address specific needs: indoor saunas, garden saunas, designs for sloping ceilings and local sauna builders.
On the offer page, visitors can narrow down their project and send their requirements directly to Finsterbusch. This creates a clear route from searching for a sauna to making a personal enquiry.
293 enquiries through Google Ads
From 1 June 2025 to 15 September 2026, the Search campaign generated 293 form enquiries. Its conversion rate was 5.79%, with an average cost of €21.08 per enquiry.
The dedicated landing page explains the bespoke offer and gives potential customers a direct way to start a consultation.
Conclusion
Finsterbusch’s ads and offer page work together: the campaign reaches people with specific sauna requirements, and the configurator guides them towards an enquiry for their own project.
Testimonials
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