Case study: Trades & Construction (Sauna Log Cabin Building)

Finsterbusch: 293 enquiries through a dedicated landing page

Finsterbusch website; opens in a new tab

Form enquiries via Google Ads: 293Google Ads conversion rate: 5.79%Cost per enquiry: €21.08

A bespoke sauna starts with the right questions

Finsterbusch designs and builds individual saunas. Whether in a bathroom, beneath a sloping roof or in the garden, customers need a solution that fits their space and plans.

The dedicated offer page with a configurator addresses those questions. It explains the offer and guides visitors towards an enquiry, step by step. Demand for saunas is seasonal, with quieter summer months.

Relevant ads lead to a relevant offer

I connect Google Ads management with a landing page for sauna planning, construction and installation. Search ads address specific needs: indoor saunas, garden saunas, designs for sloping ceilings and local sauna builders.

On the offer page, visitors can narrow down their project and send their requirements directly to Finsterbusch. This creates a clear route from searching for a sauna to making a personal enquiry.

293 enquiries through Google Ads

From 1 June 2025 to 15 September 2026, the Search campaign generated 293 form enquiries. Its conversion rate was 5.79%, with an average cost of €21.08 per enquiry.

The dedicated landing page explains the bespoke offer and gives potential customers a direct way to start a consultation.

Conclusion

Finsterbusch’s ads and offer page work together: the campaign reaches people with specific sauna requirements, and the configurator guides them towards an enquiry for their own project.

Testimonials

What my clients say

  • I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.

  • Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.

    Fjodora

    Fiverr client

  • Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.

    Chris Cerra

    RemoteBase

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    All Things Remote

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    XM CROSSMEDIA

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    digitalpositiv

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    Zitberg GmbH

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    Funnelforms founder

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    Mar Sabi Studio

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    Fiverr client

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  • Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!

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