Free tools

Tools that take work off your plate — instantly.

Configurators, calculators and checks from my day-to-day consulting — free, no signup, right in your browser. Built for everyone who wants marketing they can measure.

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Google Ads

Google Ads Account Check

Drop in a standard report CSV and get a prioritised list of findings — no account access, no e-mail, entirely in your browser.

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GDPR

GDPR Tracking Check

Enter a URL and see in seconds whether your tracking is clean, consent-compliant and Consent Mode v2 ready.

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Privacy

Google Fonts Checker

Enter a URL and instantly see whether the page loads fonts from Google servers — with evidence and no sign-up.

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Website

Landing Page 3-Second Check

Does your site pass the 3-second test? Reachability, message, trust and mobile — checked in seconds.

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Google Ads

Google Ads Settings Check

Account check without account access: 11 questions, 2 minutes — find the default settings that make Google money off you, with a fix list.

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Google Ads

Negative Keywords List + Search Terms Analysis

Ready-made German negative-keyword lists to copy — plus: drop in your search-terms report and see which queries burn your budget.

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Google Ads

Ad A/B Test Calculator

Winner or coincidence? Wilson 95% intervals on conversions and click-through rate — including the honest third answer: no verdict yet.

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Profitability

Google Ads Calculator

Break-even ROAS, max. CPA and budget → result in one — with industry benchmarks. See when Google Ads actually pays off.

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Benchmarks

Google Ads Benchmarks DACH

CPC, CTR and conversion rates by industry — compare your numbers to the market.

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Tracking

GTM Container Templates

Enter your IDs, download a ready-made tracking container — 7 proven templates for lead-gen, Shopify, WordPress & more.

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Google Ads

Google Ads Ad Preview

See Responsive Search Ads live as a Google result — with character limits, live counter, pinning and Ads Editor export.

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Trades

Revenue Gap Calculator for Tradespeople

How much revenue does your business miss without online enquiries? Calculate it in 30 seconds.

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Creatives

Ugly Ad Generator

Build a simple creative variant in 60 seconds for a clean test.

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Before you start

How these tools are meant to work

These are the calculators and checks I use in client work. Every tool runs in your browser: no signup, no mandatory e-mail, no access to your ad account. Your input only reaches a server when a tool genuinely needs it, and the page says so when it does.

The order is deliberate. The diagnostic tools come first: what does your account say, what does your website say, what does your tracking say? Then the calculators for the commercial questions, and the creative tool last.

If you do not know where to start, a good route is the account check for the current state, then the tracking check for whether your numbers hold up at all. Optimising an account that bids on the wrong conversions only makes the problem more expensive.

The results are technical snapshots, not audits. They show you where a closer look pays off. You can act on that yourself or walk through it with me.

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