01
Measurement work for Google
In Lisbon, I worked for Google on technical measurement implementation: UA→GA4 migrations across CMS platforms, GA4 and GTM setups, Consent Mode and cookie-banner integrations.
How I work todayAbout me
Independent Google Ads and measurement consultant. I help you turn numbers into clear decisions — and work with you to put them into practice.
The background behind the advice
01
In Lisbon, I worked for Google on technical measurement implementation: UA→GA4 migrations across CMS platforms, GA4 and GTM setups, Consent Mode and cookie-banner integrations.
How I work today02
Today I look at ads, landing pages and tracking together. The question is whether the system produces useful enquiries or sales — and which change is worth making first.
Explore the case studies03
In 1:1 sessions, workshops and talks, I explain the reasoning behind the recommendation. You and your team should be able to understand and continue the work.
Talks & workshopsExperience from client projects
Google Partner
14 client reviews · 22 case studies
Bookings recorded through Google Ads
≈1,466
1 August 2024–31 July 2026
Google Search click-through rate
1.02% →
17.35%
H1 → H2 2023
“What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work.”
“We have been working with Danny for several years now, and what I value most is the direct and uncomplicated exchange with him. He looks closely at the numbers, questions things and keeps coming to us with new ideas and approaches of his own. What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work. I also really appreciate that we can talk openly with each other.”
Natalja RichertManaging Director · MYTRAURINGstore
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“Working with Daniils has been a huge asset to our company.”
“Working with Daniils has been a huge asset to our company. Whenever questions or problems come up, we can always reach each other. Daniils has fully immersed himself in the world of saunas and supports us however he can. I am glad I had the chance to meet you in person and that we have such a great working relationship. As I have said before: you are an exceptional talent. Hats off to you!”
Anke Della-BellaManaging Director · Finsterbusch – die Wellness Factory GmbH
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“Afterwards, we were able to nearly double our sales conversion rate.”
“I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction.
Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate.
For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.”
Merlin FaudeManaging Director
“We measurably improved our marketing goals.”
“A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.”
Patrick ZitzerZitberg GmbH
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“You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance.”
“Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!”
“Daniils is an exceptional talent.”
“Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.”
Chris CerraRemoteBase
“What I really appreciate is how clearly he explains complex topics.”
“Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.”
Samantha ScottAll Things Remote
“Daniils supported two of my clients superbly with their Google Ads campaigns.”
“Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.”
Tim RautenbergXM CROSSMEDIA
“Daniils does great work and brings real expertise in ads and tracking!”
Pascal RähseFunnelforms founder
“Daniils took us to a whole new level with his marketing strategy for a client's events.”
“Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!”
Alexandra MonitskaMar Sabi Studio
“Daniils helped me solve a problem I had been stuck on in record time.”
“Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!”
Daniel Fischerdigitalpositiv
“Great communication.”
“Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.”
“Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.”
“Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)”
22 documented case studies
Working together
We clarify the business question, the numbers available and what you need to decide. That determines the scope.
You get priorities with a clear rationale. I separate what the data shows from what still needs a test.
I remain your point of contact. If a specialist is needed, we agree on the role and scope before bringing them in.
FAQ
In the free intro call, we clarify whether a focused session, an audit or work with your team is the right next step.