Blog
Blog: performance marketing, done systematically
In-depth articles on Google Ads, conversion tracking and data-driven marketing: structured campaigns, clean data, better landing pages.
What this is about
What you will find in the blog
These are the topics where I keep seeing the same mistakes in client accounts. No recycled guides, just what I actually find in Google Ads accounts, GA4 properties and tracking setups.
Profitability. When an account earns money and when it only buys clicks: break-even ROAS, cost per enquiry, bidding strategies and the places where Google's automation works against your margin.
Measurement quality. Consent Mode v2, enhanced conversions, offline conversions and server-side tracking. Most of the time the campaign is not what is broken. The number it optimises towards is.
Practice over theory. Ready-made GTM templates, step-by-step guides and calculators you can use straight away.
I write for marketing leads and owners whose companies advertise in Germany, Austria and Switzerland. You need no developer knowledge, but I do not simplify anything that costs you money later. Numbers come from real accounts and are marked as such.
If you would rather calculate than read: the free tools cover the same topics.
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