GTM template: Perspective funnel tracking with Google Ads & GA4

Perspective.co is one of the most popular funnel tools in the German-speaking market — and setting up clean conversion tracking for it is where a lot of people stall on day one. This GTM template does that part for you: Google Ads conversion, enhanced conversions and a GA4 event, already wired up.

What’s in the template

• Google Tag (GA4) — drop in your measurement ID, done
• Google Tag (Google Ads) — drop in your conversion ID, done
• Google Ads conversion tag — fires on funnel submit
• Google Ads enhanced conversions — passes email and phone, hashed
• GA4 event tag — perspective_form_submit event
• Conversion Linker — so attribution holds up
• 1 custom event trigger — form_submitted from Perspective

The setup in three steps

1. Import the template

Import container → upload the JSON → merge.

2. Fill in your IDs

The spots you need to edit are marked inside the template:

• **EDIT** Google Ads Conversion ID → your conversion ID (e.g. AW-123456789)
• **EDIT** Conversion Label → your conversion label
• GA4 measurement ID → your G-XXXXXXX ID

3. Configure the Perspective webhook

In Perspective under Settings → Tracking:

• Turn on the GTM integration
• Event name: form_submitted
• The dataLayer variables email and phone are passed automatically

Why enhanced conversions

Perspective funnels collect email and phone number anyway. Without enhanced conversions none of that first-party data reaches Google Ads — you’re giving it away. Turn them on and you get:

• Better attribution — Google can still match conversions when cookies are missing
• More measured conversions — up to 15% more on average, according to Google
• Better smart bidding — more conversion data means more precise bids

Download the template

The configurator that generates this container is here: GTM configurator. The JSON it produces is language-neutral, so it works the same in any container.

Grab the container file below and import it into your Google Tag Manager container under Admin → Import Container. No sign-up, no email wall — it’s a plain file.

Want Perspective tracking set up properly rather than approximately? Write to me and I’ll take a look.