Independent second opinion · ads, landing pages & measurement
I review Google Ads, Meta Ads, landing pages and measurement together. You get a clear recommendation: change it, test it or deliberately leave it alone.
Work you can inspect.
Selected case studies from real client work.
Ways to work together
One focused question, a full check, or hands-on work with your team. We agree the scope, output and price before we begin.
You are facing a specific decision: increase the budget, replace a partner or introduce another tool. We work out which next step makes sense.
60-minute video call · up to 3 links or documents reviewed first
From €390
Discuss the session →
You want to know whether your advertising is paying off, whether the measurement is reliable and where good enquiries or budget are being lost.
1 Ads account + 1 GA4/GTM setup · findings within 7 working days
From €1,900
Discuss the check →
Your team should be able to manage campaigns, improve landing pages and maintain reliable tracking. We work on your real questions and the systems you already use.
90-minute working session or half day · up to 10 people
Scope, output and price are agreed before paid work begins.
What you should get from good advice
Sometimes you need a clear recommendation. Sometimes you need reliable numbers or a test that answers a specific question. Good advice solves the problem and helps your team handle the next one.
For Dream Machine and Theosis, the first decision was not which ad to launch. It was what outcome mattered, how it would be measured, and how much time and budget the test would get.
What changes That turns the test into an answer the business can use, not just another source of clicks.
Case Studies
For Influevo and Neumann & Müller, volume was not the goal. The important question was which enquiries sales could meaningfully follow up.
What changes Forms and campaigns are shaped around the enquiries sales can actually use.
Case Studies
At RINGSPANN and Modell Aachen, I worked through real campaign and tracking questions with the teams, then explained and documented the decisions so they could continue independently.
What changes The immediate problem is solved without making the team dependent on outside help for the next one.
Case Studies
Areas of expertise
I worked for Google through a vendor, focused on technical measurement implementation: UA→GA4 migrations across different CMS platforms, GA4 and GTM, Consent Mode and cookie banners. Today I combine that platform perspective with independent advice across advertising, landing pages, testing and measurement.
Campaign setup, audiences, ads, budgets and profitability.
Better paths from click to enquiry or purchase, tested one change at a time.
GA4, GTM, Consent Mode, cookie banners, plus phone, CRM and offline signals.
We make the decision together, document it clearly and leave your team able to continue.
Nomad Cruise NC15 · Ads Mastermind
Speaking & workshops
Lightning talks, deep dives and open-question workshops on paid advertising, reliable tracking and how teams can make better marketing decisions themselves. Available in English or German.
See the three signature programs →Client perspective
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Bring the question, the numbers and the systems you already use. In the intro call, we will decide which format fits or whether you can move forward without me.