I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Airport parking & mobility
ParkDa24: 8,947 bookings and 2.5× ROAS with Google Ads
ParkDa24 website; opens in a new tab
1. Reaching travellers looking for airport parking
ParkDa24 arranges airport parking in Frankfurt. Google Ads needed to reach people looking for a space for their next trip and make the resulting bookings measurable.
2. Managing campaigns by booking value
I set up measurement for actual bookings and their gross booking value. Campaigns could then be oriented around booking value and adjusted to the travel season.
3. 8,947 recorded bookings in 25 months
Since 2024, 8,947 bookings with €827,917 gross booking value were recorded over 25 months. That equals a 2.5× ROAS and €37 cost per booking.
Conclusion
ParkDa24 gained a measurable Google Ads channel centred on booking value.
Testimonials
What my clients say
1 / 12
Ready for marketing you can measure?
Let's figure out in a no-obligation call how I can help — tracking setup, campaign optimization or workshops.