I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Trades & Construction
Zitberg: Over €1.5m in Google Ads revenue in twelve months
Zitberg Überdachungen website; opens in a new tab
1. Making Google Ads and Meta measurable
Zitberg Überdachungen wanted to develop its Google Ads campaigns and build an additional enquiry channel on Meta. Together, we created a setup with tracking, clearer campaigns and pre-qualification.
2. Quality along the enquiry journey
Conversion tracking was built for Google Ads and campaign structure was tightened. The Meta funnel asks for location, budget and purchase intent before the enquiry; a configurator gives sales further context.
3. Google Ads results
From June to September 2023, CTR rose from 5.32% to 9.08%, outranking share from 16.69% to 42.69%. Over twelve months, Google Ads recorded more than €1.5m in attributed revenue.
Conclusion
Zitberg combines measurable campaigns with pre-qualification that supports sales before the first conversation.
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