Google Ads without flying blind: Nomad Cruise NC15 mastermind

On Nomad Cruise NC15 I ran an ads mastermind: not a slide marathon, but a working session for founders and freelancers who want Google Ads to finally turn profitable instead of just burning budget.

Here’s the full recording:

What it’s about: clicks aren’t the goal

Many campaign reports show activity, but not whether it turns into good business. Clicks aren’t the goal — jobs are. The workshop is about getting there in your own account:

• Pull, not push: why Google Ads is the most honest channel for most service businesses — you reach people who are searching right now, instead of pushing ads at them.
• Tracking first: without clean conversion tracking you optimise blind. Garbage in, garbage out, no matter how good the rest of the setup is.
• Keep control: which Google default settings quietly burn your budget — and why “most advertisers use this” doesn’t mean “this is good for you”.
• Optimise for profit: how to move from click thinking to contribution-margin thinking.

Things you can go and try yourself

A lot of the workshop is stuff you can tackle on your own. These are free tools from my website:

• Is your account walking into the default traps? → Google Ads settings check
• How much budget burns without a conversion? → Search terms analysis
• At what ROAS do you actually earn money? → Break-even ROAS calculator

Booking me for a stage

I give talks and workshops like this one at conferences, company events and cruises — in German or English. Write to me with a few lines about your event and I’ll come back with a topic that fits your audience.