Case study: Trades & Construction
Zitberg: Meta as a new channel, 1,400 enquiries in two years
Zitberg Überdachungen GmbH website; opens in a new tab
What the client says
“A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.”
Patrick Zitzer
Zitberg GmbH
1. A new channel, built from scratch
As a KD franchise partner, Zitberg Überdachungen offers patio roofs and carports in Baden-Württemberg. Until 2024, their advertising enquiries came through Google. In September 2024 I set up Facebook and Instagram as a second channel and have managed it ever since. The ads reach homeowners who are thinking about a project but are not yet searching for it.
2. What makes the ads work
Much of this is visible in Meta’s public Ad Library:
- Testing images, not copy: The visuals decide the cost per enquiry, so I mainly test images, including photos of real Zitberg projects.
- Local and trustworthy: The ads speak to the region around the Göppingen and Heilbronn locations and show what builds trust, such as the verified KD partnership and the warranty.
- The current KD promotion: Every month the ads pick up the running promotion.
- A clear enquiry path: Since the website relaunch in May 2026, the ads lead to the new website, whose configurator clarifies the project before the first conversation. Measurement runs through the Meta pixel and additionally server-side.
3. Around 1,400 enquiries, more than twice as many per month
Since launch, Meta has brought around 1,400 enquiries. In the first year (September 2024 to August 2025) that was 33 per month on average, in the second year (September 2025 to August 2026) 82 per month. The cost per enquiry fell by 6% even though the budget grew with the results. The best month was July 2026 with 173 enquiries. According to the website’s own analytics, around half of all website enquiries that month came through Meta.
The figures are enquiries recorded by Meta (up to 7 days after a click or 1 day after viewing an ad).
4. A reliable channel
From March to August 2026, at least 80 enquiries came through Meta every month. The channel that was added in 2024 is now an established second enquiry channel next to Google that Zitberg can rely on.
Conclusion
Meta now complements Google Ads for Zitberg for the long term: more than twice as many enquiries per month in the second year, at a lower cost per enquiry. More from the collaboration: Google Ads, website relaunch and social recruiting.
Results I have measured.
14 client reviews · 22 case studies
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Purchases +50% 2022 → 2024, before and after the takeover Review by Natalja Richert below
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Bookings recorded through Google Ads
≈1,466
1 August 2024–31 July 2026
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Google Ads-attributed revenue > €1.5m 12 months
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Google Search click-through rate
1.02% →
17.35%
H1 → H2 2023
“What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work.”
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“We have been working with Danny for several years now, and what I value most is the direct and uncomplicated exchange with him. He looks closely at the numbers, questions things and keeps coming to us with new ideas and approaches of his own. What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work. I also really appreciate that we can talk openly with each other.”
Natalja RichertManaging Director · MYTRAURINGstore
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“Working with Daniils has been a huge asset to our company.”
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“Working with Daniils has been a huge asset to our company. Whenever questions or problems come up, we can always reach each other. Daniils has fully immersed himself in the world of saunas and supports us however he can. I am glad I had the chance to meet you in person and that we have such a great working relationship. As I have said before: you are an exceptional talent. Hats off to you!”
Anke Della-BellaManaging Director · Finsterbusch – die Wellness Factory GmbH
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“Afterwards, we were able to nearly double our sales conversion rate.”
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“I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction.
Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate.
For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.”
Merlin FaudeManaging Director
“You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance.”
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“Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!”
“Daniils is an exceptional talent.”
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“Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.”
Chris CerraRemoteBase
“What I really appreciate is how clearly he explains complex topics.”
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“Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.”
Samantha ScottAll Things Remote
“Daniils supported two of my clients superbly with their Google Ads campaigns.”
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“Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.”
Tim RautenbergXM CROSSMEDIA
“Daniils does great work and brings real expertise in ads and tracking!”
Pascal RähseFunnelforms founder
“Daniils took us to a whole new level with his marketing strategy for a client's events.”
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“Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!”
Alexandra MonitskaMar Sabi Studio
“Daniils helped me solve a problem I had been stuck on in record time.”
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“Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!”
Daniel Fischerdigitalpositiv
“Great communication.”
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“Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.”
“Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.”
“Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)”
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