Case study: Trades & Construction

Zitberg relaunch: from 2 to around 8 captured enquiries per day

Zitberg Überdachungen website; opens in a new tab

Enquiries per day: 2 → 8Cost per enquiry: −52%Enquiries per ad euro: ~2×Via the configurator: 96%

1. One central website for every campaign

Zitberg Überdachungen brought Google and Meta campaigns together on a new website. Since 19 May 2026, an online configurator with an instant price estimate has been the starting point for enquiries.

The new zitberg.de on desktop: hero with configurator entry point
The new zitberg.de on mobile, with configurator button and call bar
The new zitberg.de: one site for every campaign, desktop and mobile. Screenshots: July 2026.

2. Configure, estimate, enquire

Visitors select dimensions and receive a live price estimate. The enquiry follows directly in the configurator, while the website records each enquiry’s channel origin.

Configurator step: choose dimensions with a slider, starting price shown instantlyConfigurator final step: live price estimate with the enquiry form directly below
The centrepiece in action: choose dimensions, get a live estimate in seconds, with the enquiry directly below. Screenshots: July 2026.

3. Around 8 recorded enquiries a day

In July 2026 (as of 17 July), the website received around 8 form enquiries a day, equivalent to a projected 242 for the month. The previous average across the 17 reviewed months was 63 enquiries per month.

Cost per enquiry across Google and Meta was €97, compared with €202 in January to April 2026. 96% of enquiries came through the configurator.

Conclusion

The relaunch connects campaigns, configurator and measurement in one website that can continue to develop.

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