I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Trades & Construction
Zitberg: Social recruiting for a site supervisor – 22 applications
Zitberg Überdachungen GmbH website; opens in a new tab
1. Reaching an installation team lead directly
Zitberg Überdachungen was looking for an installation team lead with customer contact, technical understanding, leadership experience and good German and Russian language skills. The aim was to make the key requirements visible before the callback.
2. Ads and short pre-qualification
Five Facebook and Instagram ads were created: three in German and two in Russian. Salary and company car were visible immediately. After the click, a short application checked the main requirements.
3. 22 pre-qualified applications
With around €900 in ad budget, 22 pre-qualified applications arrived. Applicants had already confirmed the main requirements in the form. The strongest messages focused on progressing from installer to team lead and on reaching bilingual specialists.
Conclusion
Zitberg received pre-qualified applications and could begin each callback with the key details already available.
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