Free tool for trade businesses

How much revenue is your business leaving behind?

While you open this tool, somebody in your area is searching for exactly your trade, and landing on a competitor. Work out in 30 seconds what the missing online enquiries cost you per year.

Calculate the gap How I work

Your business

Your trade

Avg. project value EUR 18,000

Qualified enquiries today / month 3

Enquiries you could handle / month 10

How many quote appointments your team could realistically take on.

Your close rate 30 %

How many qualified enquiries turn into a job for you?

Revenue gap calculator · result

EUR 453,600

revenue lost per year

EUR 37,800

per month

jobs lost per year

You are missing 7 qualified enquiries a month. At a 30 % close rate that is a good 2 jobs, month after month.

What closes the gap

Google Ads for your catchment area, visible exactly when somebody is actively searching.
An enquiry funnel that pre-qualifies, so price shoppers filter themselves out.
Clean tracking, so you see which euro of budget brought which job.

Here is how you close your gap of EUR 37,800 per month, step by step, with a plan for your plumbing business.

Free potential analysis for your plumbing business

No obligation · One business per region

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Background

Why do good businesses lose jobs to worse ones?

Not because the competition does better work, but because they get found first. Almost every customer now researches online before contacting a trade business. If you do not show up there, you simply do not exist for those customers.

The awkward part is that this gap never hurts acutely. The business is busy, after all. But every year it quietly costs you the highest-margin projects, because a business with few enquiries cannot choose, and ends up taking the price-cutters too.

At an 18,000 EUR project value and only two lost jobs per month, we are talking about 432,000 EUR in annual revenue. That is not a marketing number, it is simple multiplication. Run it above with your own figures.

FAQ

Common questions about the revenue gap

How realistic is the revenue gap it calculates?

The maths is deliberately conservative: the extra enquiries you want, times your close rate, times your average project value. It shows the order of magnitude a business leaves on the table when it is invisible online. On projects above 15,000 EUR that reaches six figures a year quickly.

Where are those extra enquiries supposed to come from?

From Google. People searching for a bathroom renovation in their city, or a roofer near them, have a live need right now. Google Ads plus a clean enquiry funnel reaches exactly those people, predictably and exclusively in your area.

My business is already at capacity. Do I still need this?

Especially then. When you can pick from a full pipeline you take the high-margin projects instead of the price shoppers. A steady flow of enquiries also protects you through the winter lull and the quiet stretches.

What does a qualified enquiry through Google cost?

Usually between 30 and 150 EUR, depending on the trade and the region. At an 18,000 EUR project value and a 30% close rate, one enquiry is worth more than 5,000 EUR in revenue on paper. Next to that the ad spend is a rounding error.

Are my inputs stored anywhere?

The calculation runs entirely in your browser. Your slider values only reach a server if you actively request the result by e-mail or send an enquiry. I use web analytics for anonymous usage statistics; the privacy notice spells out exactly what gets collected.

Let us close your gap.

In the free potential analysis I show you how many qualified enquiries are realistic for your region and your trade, using real search-volume data.

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