I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Hospitality & Tourism
Strandvilla Imperator: Google Ads for bookings on the hotel's website
Strandvilla Imperator website; opens in a new tab
Working together since June 2023.
1. Bring holidaymakers to the hotel’s own website
Strandvilla Imperator offers hotel rooms and holiday apartments in Bansin on the island of Usedom. Its own website lets guests explore the property, find suitable accommodation and book or enquire about a stay.
I have supported Strandvilla with Google Ads and conversion tracking since 2023. The work focuses on connecting interest in a holiday with the property’s offers.
2. Manage visibility and the booking journey together
Google Ads management combines visibility in searches for Strandvilla with reaching other prospective guests. Adverts and links reflect the accommodation and offers on the hotel’s website.
The collaboration also includes booking measurement. This shows the campaigns’ contribution to demand through the hotel’s own website and provides a practical basis for ongoing optimisation. Seasonality and booking behaviour are part of that assessment.
3. 185 recorded bookings across two years
From 1 August 2024 to 31 July 2026, 185 bookings were recorded through Google Ads. The period covers two complete years with different travel and booking seasons.
This puts the campaigns’ long-term role in focus: guests find the property and move from an advert to information and booking options on the hotel’s own website.
Conclusion
Strandvilla Imperator uses Google Ads as part of its direct customer acquisition. Ongoing management and booking tracking connect visibility with measurable bookings for the property.
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