Case study: Culture, Events & Community
Dream Machine: product idea to Meta campaign for KulturRadar
Dream Machine website; opens in a new tab
Since June 2026, I have been helping Dream Machine turn a product idea into an offer people can understand and try. For KulturRadar Leipzig, I worked with the team to connect positioning, advertising and conversion tracking. The first Meta campaign launched in September, with a traceable journey from an ad click to the start of a Telegram chat.
An offer with an immediate benefit
Dream Machine develops digital products that bring people together around shared interests. Acquiring users raised a fundamental question: what specific benefit could someone experience on their very first visit?
KulturRadar Leipzig put personalised event recommendations at the centre of that journey. The service helps people discover relevant cultural events in the city, directly in a Telegram chat. It offers a clear entry point that an ad can explain and a new user can try without a lengthy introduction.
From the beginning, the collaboration therefore covered the offer, its communication and the path from initial interest to product use, alongside the advertising account.
Advertising the service people will use
An attractive event image can capture attention. KulturRadar’s ads needed to make the service itself memorable: finding out what is happening tonight, discovering new places and receiving suggestions that match individual interests.
I developed several advertising approaches around those benefits. They address recognisable situations: planning a spontaneous evening, looking for something new to do in Leipzig or getting started directly in Telegram. Each image, message and chat entry point leads to the same offer.
The marketing concept became a set of usable creative ideas with a clear purpose: spark interest in KulturRadar and invite people to try it.
From a Meta ad to a Telegram chat
Moving from a Meta ad to Telegram crosses a platform boundary. To make that transition measurable, I worked with the developer on a connected measurement approach and checked its implementation.
Campaign attribution is retained as people move from the website to Telegram. Starting the chat is reported back to Meta through a server-side event. The team can also examine whether new users write their first messages, receive recommendations and return later.
This connects advertising measurement with product use and provides a basis for improving the ads and the onboarding journey together.
From consulting to campaign launch
Over the summer, I worked with Dream Machine to align the offer, advertising message and measurement. In September 2026, I launched the first Meta campaign with three creatives.
The collaboration covers strategy, creative development, campaign setup and coordination of tracking with the developer. Dream Machine now has a connected acquisition path: people discover KulturRadar through an ad, enter the chat and can experience the service for themselves.
Results I have measured.
14 client reviews · 22 case studies
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Purchases +50% 2022 → 2024, before and after the takeover Review by Natalja Richert below
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Bookings recorded through Google Ads
≈1,466
1 August 2024–31 July 2026
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Google Ads-attributed revenue > €1.5m 12 months Review by Patrick Zitzer below
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Google Search click-through rate
1.02% →
17.35%
H1 → H2 2023
“What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work.”
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“We have been working with Danny for several years now, and what I value most is the direct and uncomplicated exchange with him. He looks closely at the numbers, questions things and keeps coming to us with new ideas and approaches of his own. What is particularly important to me is that Google Ads isn't simply about spending more budget and making more revenue, but that it makes economic sense for us – and that is exactly what Daniils takes into account in his work. I also really appreciate that we can talk openly with each other.”
Natalja RichertManaging Director · MYTRAURINGstore
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“Working with Daniils has been a huge asset to our company.”
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“Working with Daniils has been a huge asset to our company. Whenever questions or problems come up, we can always reach each other. Daniils has fully immersed himself in the world of saunas and supports us however he can. I am glad I had the chance to meet you in person and that we have such a great working relationship. As I have said before: you are an exceptional talent. Hats off to you!”
Anke Della-BellaManaging Director · Finsterbusch – die Wellness Factory GmbH
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“Afterwards, we were able to nearly double our sales conversion rate.”
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“I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction.
Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate.
For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.”
Merlin FaudeManaging Director
“We measurably improved our marketing goals.”
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“A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.”
Patrick ZitzerZitberg GmbH
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“You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance.”
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“Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!”
“Daniils is an exceptional talent.”
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“Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.”
Chris CerraRemoteBase
“What I really appreciate is how clearly he explains complex topics.”
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“Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.”
Samantha ScottAll Things Remote
“Daniils supported two of my clients superbly with their Google Ads campaigns.”
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“Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.”
Tim RautenbergXM CROSSMEDIA
“Daniils does great work and brings real expertise in ads and tracking!”
Pascal RähseFunnelforms founder
“Daniils took us to a whole new level with his marketing strategy for a client's events.”
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“Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!”
Alexandra MonitskaMar Sabi Studio
“Daniils helped me solve a problem I had been stuck on in record time.”
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“Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!”
Daniel Fischerdigitalpositiv
“Great communication.”
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“Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.”
“Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.”
“Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)”
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