I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: B2B software & knowledge management
Modell Aachen: Conversion Tracking Rebuilt After the Relaunch
Modell Aachen website; opens in a new tab
1. Clear signals after the relaunch
After Modell Aachen’s website relaunch, it was no longer clear how form enquiries were being recorded in Google Ads. Together, we rebuilt the measurement path for continued campaign work.
2. Direct measurement with a second comparison path
The form sends its conversion directly to Google Ads through Google Tag Manager. The Analytics conversion remains as a second path. The structure allows the team to add further goals independently.
3. Set up and tested together
The existing form trigger was retained, the direct tag was set up and the signal path was tested together. A test signal arrived during the session.
Conclusion
Modell Aachen again has a direct, extendable measurement path for Google Ads.
Testimonials
What my clients say
1 / 12
Ready for marketing you can measure?
Let's figure out in a no-obligation call how I can help — tracking setup, campaign optimization or workshops.