Case study: B2B software & knowledge management

Modell Aachen: Conversion Tracking Rebuilt After the Relaunch

Modell Aachen website; opens in a new tab

Project: tracking after the relaunchEnquiries: record directly in Google AdsHandover: team can extend the setup

1. Clear signals after the relaunch

After Modell Aachen’s website relaunch, it was no longer clear how form enquiries were being recorded in Google Ads. Together, we rebuilt the measurement path for continued campaign work.

2. Direct measurement with a second comparison path

The form sends its conversion directly to Google Ads through Google Tag Manager. The Analytics conversion remains as a second path. The structure allows the team to add further goals independently.

3. Set up and tested together

The existing form trigger was retained, the direct tag was set up and the signal path was tested together. A test signal arrived during the session.

Conclusion

Modell Aachen again has a direct, extendable measurement path for Google Ads.

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