Case study: Occupational Safety & E-Learning

SEMEDO: 73% more clicks at a 32% lower cost per click

SEMEDO website; opens in a new tab

Avg. cost per click: €2.57 → €1.74Clicks: +73%Reach: ~6×

1. A broader foundation for SEMEDO

SEMEDO offers e-learning for occupational safety. I expanded the Google Ads campaigns for its courses with additional search themes and formats.

2. Opening up more demand sources

Dynamic long-tail coverage, further campaign formats and brand protection were added alongside existing search campaigns. The ads can reach interested visitors across more search queries and formats.

3. 73% more clicks at a lower CPC

Comparing the six months before and after I took over the account, average CPC fell from €2.57 to €1.74. Clicks rose by 73% and reach increased to around six times its former level.

Conclusion

SEMEDO gained a broader Google Ads setup with more reach and lower-cost traffic.

Testimonials

What my clients say

  • I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.

  • Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.

    Fjodora

    Fiverr client

  • Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.

    Chris Cerra

    RemoteBase

  • Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.

    Samantha Scott

    All Things Remote

  • Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.

    Tim Rautenberg

    XM CROSSMEDIA

  • Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!

    Daniel Fischer

    digitalpositiv

  • A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.

    Patrick Zitzer

    Zitberg GmbH

  • Daniils does great work and brings real expertise in ads and tracking!

    Pascal Rähse

    Funnelforms founder

  • Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!

    Alexandra Monitska

    Mar Sabi Studio

  • Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.

    Leon Pawlicki

    Fiverr client

  • Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)

    Homepage Heroes

    Webdesign agency

  • Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!

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