I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Occupational Safety & E-Learning
SEMEDO: 73% more clicks at a 32% lower cost per click
SEMEDO website; opens in a new tab
1. A broader foundation for SEMEDO
SEMEDO offers e-learning for occupational safety. I expanded the Google Ads campaigns for its courses with additional search themes and formats.
2. Opening up more demand sources
Dynamic long-tail coverage, further campaign formats and brand protection were added alongside existing search campaigns. The ads can reach interested visitors across more search queries and formats.
3. 73% more clicks at a lower CPC
Comparing the six months before and after I took over the account, average CPC fell from €2.57 to €1.74. Clicks rose by 73% and reach increased to around six times its former level.
Conclusion
SEMEDO gained a broader Google Ads setup with more reach and lower-cost traffic.
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