Case study: Occupational Safety & Inspection Services (B2B)

From 0 to 556 enquiries: building a Google Ads channel for AMGEON

AMGEON website; opens in a new tab

Enquiries (built from 0): 556Conversion rate: ~4%Cost per enquiry: more than halvedPeak month: 105 enquiries

1. A new enquiry channel for AMGEON

AMGEON provides occupational health and safety services for businesses. There was no Google Ads account or history, so the work started with a channel focused on actual contact enquiries.

2. Building and steering the channel

Campaigns, search terms and ads were built for the B2B offer. Contact-enquiry tracking was set up at the same time, allowing budget to be directed towards the searches and ads that generated enquiries.

3. 556 recorded enquiries

Through 7 July 2026, the channel recorded 556 enquiries at an approximately 4% conversion rate. The best month generated 105 enquiries, while cost per enquiry fell to less than half of its initial level.

Conclusion

AMGEON gained a measurable Google Ads channel for B2B enquiries from a standing start.

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