I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Occupational Safety & Inspection Services (B2B)
From 0 to 556 enquiries: building a Google Ads channel for AMGEON
AMGEON website; opens in a new tab
1. A new enquiry channel for AMGEON
AMGEON provides occupational health and safety services for businesses. There was no Google Ads account or history, so the work started with a channel focused on actual contact enquiries.
2. Building and steering the channel
Campaigns, search terms and ads were built for the B2B offer. Contact-enquiry tracking was set up at the same time, allowing budget to be directed towards the searches and ads that generated enquiries.
3. 556 recorded enquiries
Through 7 July 2026, the channel recorded 556 enquiries at an approximately 4% conversion rate. The best month generated 105 enquiries, while cost per enquiry fell to less than half of its initial level.
Conclusion
AMGEON gained a measurable Google Ads channel for B2B enquiries from a standing start.
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