The report does not answer the business question
Clicks and platform conversions look healthy, but nobody can connect them confidently to qualified leads, sales or margin.
Independent second opinion · Directly with Daniils
Book the outside view you need right now.
A clear question, a defined review or work with your team. You know the scope, outcome and price before we start.
- Independent Second opinion
- Worked for Google measurement implementation
- 16 Public case studies
When an outside view helps
The account is rarely the whole problem.
The team is stuck between systems
Google Ads, GA4, GTM, consent, the CRM and phone enquiries all contain part of the truth. No one owns the whole path.
A costly decision needs a second opinion
More budget, another agency, a new bidding strategy or an expensive tracking product: the trade-offs deserve an independent senior view.
Ways to work together
Three formats. You know what you are getting before we start.
One focused question, a full check, or hands-on work with your team. We agree the scope, output and price before we begin.
Clarity Session
You are facing a specific decision: increase the budget, replace a partner or introduce another tool. We work out which next step makes sense.
60-minute video call · up to 3 links or documents reviewed first
You receive
- A clear recommendation and the reasoning behind it
- The next actions in the right order
- No slide deck that merely postpones the decision
From €390
Ads & Measurement Check
You want to know whether your advertising is paying off, whether the measurement is reliable and where good enquiries or budget are being lost.
1 Ads account + 1 GA4/GTM setup · findings within 7 working days
You receive
- What needs fixing now
- What should be tested next
- What is already sound and should stay
From €1,900
Build it with your team
Your team should be able to manage campaigns, improve landing pages and maintain reliable tracking. We work on your real questions and the systems you already use.
90-minute working session or half day · up to 10 people
You receive
- A setup the team can maintain itself
- Plain-language documentation and templates
- You work with me directly, not with juniors
From €1,250
90-minute clinic · half-day from €2,500
Scope, output and price are agreed before paid work begins.
What you should get from good advice
A clear decision. And a team that can keep moving.
Sometimes you need a clear recommendation. Sometimes you need reliable numbers or a test that answers a specific question. Good advice solves the problem and helps your team handle the next one.
Define the question before the test begins
For Dream Machine and Theosis, the first decision was not which ad to launch. It was what outcome mattered, how it would be measured, and how much time and budget the test would get.
What changes That turns the test into an answer the business can use, not just another source of clicks.
Case Studies
More useful enquiries, not just more leads
For Influevo and Neumann & Müller, volume was not the goal. The important question was which enquiries sales could meaningfully follow up.
What changes Forms and campaigns are shaped around the enquiries sales can actually use.
Case Studies
Solve the problem and leave the knowledge with the team
At RINGSPANN and Modell Aachen, I worked through real campaign and tracking questions with the teams, then explained and documented the decisions so they could continue independently.
What changes The immediate problem is solved without making the team dependent on outside help for the next one.
Case Studies
Experience behind the advice
Platform context plus hands-on implementation.
I worked for Google through a vendor, focused on technical measurement implementation: UA→GA4 migrations across different CMS platforms, GA4 and GTM, Consent Mode and cookie-banner work. Today that experience is combined with extensive public evidence and the discipline to say what should stay untouched.
See the evidence →FAQ
Consulting — common questions
Is this campaign management?
No. These offers are for a defined decision, an independent review or a guided build with your team. If implementation is useful, it is scoped separately and agreed before work begins.
What can you review?
Google Ads economics and structure, GA4 and Google Tag Manager, Consent Mode and cookie banners, landing pages, CRM and offline conversion paths. The point is to find out whether the constraint is the campaign, the measurement, the offer or the hand-off between them.
What does the former platform-side perspective mean?
Daniils worked for Google through a vendor, focused on technical measurement implementation: UA-to-GA4 migrations, GTM and GA4 setups, Consent Mode and cookie-banner integrations across different CMS platforms. It was not a direct Google role or an internal Ads strategy position. Today he combines that context with independent advertiser-side work.
Will my team understand the result?
Yes. Direct senior work and knowledge transfer are part of the offer. You should leave with a decision or a setup your team can explain and maintain—not another black box.
What does it cost?
The Clarity Session starts at €390, the Ads & Measurement Check at €1,900, and the 90-minute team clinic at €1,250. Scope and total price are agreed before paid work starts, so there is no open-ended consulting clock.
Need a second opinion before the next decision?
Bring the account, the measurement problem and the business question. You will get a direct answer on whether and how I can help.
Kostenlos & unverbindlich
Antwort innerhalb 24h
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