Veröffentlicht: 10. April 2025
GTM Template: Funnel-Step-Tracking mit GA4 — kostenlos herunterladen
Kostenloses Google Tag Manager Template für Funnel-Tracking in GA4. 6 Funnel Steps als Custom Events — importieren, anpassen, loslegen.
Daniils Visnakovs 
Funnel-Tracking in GA4 ist der schnellste Weg, um zu sehen, wo Nutzer abspringen. Dieses kostenlose GTM-Template gibt dir 6 vorkonfigurierte Funnel Steps als GA4 Custom Events — fertig zum Import.
Was das Template enthält
- 6 GA4 Event Tags (
funnel_step_1bisfunnel_step_6) - 6 Custom Event Trigger — je einer pro Step
- Benennungskonvention — saubere Namensstruktur, sofort lesbar
Jeder Step feuert ein GA4-Event mit dem entsprechenden Step-Namen. Du musst nur noch deinen DataLayer so konfigurieren, dass die Events funnel_step_1 bis funnel_step_6 an den richtigen Stellen gepusht werden.
Wann du dieses Template brauchst
- Du hast einen mehrstufigen Funnel (Formular, Checkout, Onboarding)
- Du willst in GA4 sehen, wo Nutzer abspringen
- Du brauchst die Daten für Google Ads Bidding (Micro-Conversions)
So richtest du es ein
1. Template importieren
- Öffne deinen GTM-Container
- Gehe zu Admin → Container importieren
- Lade die JSON-Datei hoch
- Wähle Zusammenführen → Umbenennen bei Konflikten
2. GA4-Tag-ID eintragen
In jedem der 6 Tags musst du deine GA4 Measurement ID (G-XXXXXXX) hinterlegen.
3. DataLayer-Events implementieren
An jeder Stelle in deinem Funnel, wo ein Step abgeschlossen wird, fügst du einen DataLayer-Push ein:
dataLayer.push({ event: 'funnel_step_1' });Für Step 2:
dataLayer.push({ event: 'funnel_step_2' });Und so weiter bis funnel_step_6.
4. Testen im Preview Mode
- GTM Preview Mode aktivieren
- Jeden Funnel-Step durchklicken
- Prüfen, ob die Tags feuern und Events in GA4 DebugView ankommen
Anpassungen
- Weniger als 6 Steps? Lösche die überflüssigen Tags und Trigger
- Mehr als 6 Steps? Dupliziere ein Tag/Trigger-Paar und passe den Event-Namen an
- Event-Parameter ergänzen: Füge
event_labelodervaluehinzu, um mehr Kontext zu tracken
Template herunterladen
Kopiere den JSON-Code, speichere ihn als .json-Datei und importiere sie in deinem Google Tag Manager Container unter Admin → Container importieren.
Kein E-Mail, kein Formular — direkt loslegen.
GTM Container JSON anzeigen
{
"exportFormatVersion": 2,
"exportTime": "2024-05-27 11:33:10",
"containerVersion": {
"path": "accounts/0000000000/containers/000000000/versions/0",
"accountId": "0000000000",
"containerId": "000000000",
"containerVersionId": "0",
"container": {
"path": "accounts/0000000000/containers/000000000",
"accountId": "0000000000",
"containerId": "000000000",
"name": "deine-website.de",
"publicId": "GTM-XXXXXX",
"usageContext": [
"WEB"
],
"fingerprint": "0000000000000",
"tagManagerUrl": "https://tagmanager.google.com/#/container/accounts/0000000000/containers/000000000/workspaces?apiLink=container",
"features": {
"supportUserPermissions": true,
"supportEnvironments": true,
"supportWorkspaces": true,
"supportGtagConfigs": false,
"supportBuiltInVariables": true,
"supportClients": false,
"supportFolders": true,
"supportTags": true,
"supportTemplates": true,
"supportTriggers": true,
"supportVariables": true,
"supportVersions": true,
"supportZones": true,
"supportTransformations": false
},
"tagIds": [
"GTM-XXXXXX"
]
},
"tag": [
{
"accountId": "0000000000",
"containerId": "000000000",
"tagId": "20",
"name": "GA4 - Funnel Step 1",
"type": "gaawe",
"parameter": [
{
"type": "TEMPLATE",
"key": "userDataVariable",
"value": "{{auto}}"
},
{
"type": "BOOLEAN",
"key": "sendEcommerceData",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "enhancedUserId",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventName",
"value": "funnel_step_1"
},
{
"type": "TEMPLATE",
"key": "measurementIdOverride",
"value": "{{G-Tag}}"
}
],
"fingerprint": "0000000000000",
"firingTriggerId": [
"19"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "0000000000",
"containerId": "000000000",
"tagId": "26",
"name": "GA4 - Funnel Step 2",
"type": "gaawe",
"parameter": [
{
"type": "TEMPLATE",
"key": "userDataVariable",
"value": "{{auto}}"
},
{
"type": "BOOLEAN",
"key": "sendEcommerceData",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "enhancedUserId",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventName",
"value": "funnel_step_2"
},
{
"type": "TEMPLATE",
"key": "measurementIdOverride",
"value": "{{G-Tag}}"
}
],
"fingerprint": "0000000000000",
"firingTriggerId": [
"21"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "0000000000",
"containerId": "000000000",
"tagId": "27",
"name": "GA4 - Funnel Step 3",
"type": "gaawe",
"parameter": [
{
"type": "TEMPLATE",
"key": "userDataVariable",
"value": "{{auto}}"
},
{
"type": "BOOLEAN",
"key": "sendEcommerceData",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "enhancedUserId",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventName",
"value": "funnel_step_3"
},
{
"type": "TEMPLATE",
"key": "measurementIdOverride",
"value": "{{G-Tag}}"
}
],
"fingerprint": "0000000000000",
"firingTriggerId": [
"22"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "0000000000",
"containerId": "000000000",
"tagId": "28",
"name": "GA4 - Funnel Step 4",
"type": "gaawe",
"parameter": [
{
"type": "TEMPLATE",
"key": "userDataVariable",
"value": "{{auto}}"
},
{
"type": "BOOLEAN",
"key": "sendEcommerceData",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "enhancedUserId",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventName",
"value": "funnel_step_4"
},
{
"type": "TEMPLATE",
"key": "measurementIdOverride",
"value": "{{G-Tag}}"
}
],
"fingerprint": "0000000000000",
"firingTriggerId": [
"23"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "0000000000",
"containerId": "000000000",
"tagId": "29",
"name": "GA4 - Funnel Step 5",
"type": "gaawe",
"parameter": [
{
"type": "TEMPLATE",
"key": "userDataVariable",
"value": "{{auto}}"
},
{
"type": "BOOLEAN",
"key": "sendEcommerceData",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "enhancedUserId",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventName",
"value": "funnel_step_5"
},
{
"type": "TEMPLATE",
"key": "measurementIdOverride",
"value": "{{G-Tag}}"
}
],
"fingerprint": "0000000000000",
"firingTriggerId": [
"24"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "0000000000",
"containerId": "000000000",
"tagId": "30",
"name": "GA4 - Funnel Step 6",
"type": "gaawe",
"parameter": [
{
"type": "TEMPLATE",
"key": "userDataVariable",
"value": "{{auto}}"
},
{
"type": "BOOLEAN",
"key": "sendEcommerceData",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "enhancedUserId",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventName",
"value": "funnel_step_6"
},
{
"type": "TEMPLATE",
"key": "measurementIdOverride",
"value": "{{G-Tag}}"
}
],
"fingerprint": "0000000000000",
"firingTriggerId": [
"25"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
}
],
"trigger": [
{
"accountId": "0000000000",
"containerId": "000000000",
"triggerId": "19",
"name": "funnel_step_1",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "funnel_step_1"
}
]
}
],
"fingerprint": "0000000000000"
},
{
"accountId": "0000000000",
"containerId": "000000000",
"triggerId": "21",
"name": "funnel_step_2",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "funnel_step_2"
}
]
}
],
"fingerprint": "0000000000000"
},
{
"accountId": "0000000000",
"containerId": "000000000",
"triggerId": "22",
"name": "funnel_step_3",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "funnel_step_3"
}
]
}
],
"fingerprint": "0000000000000"
},
{
"accountId": "0000000000",
"containerId": "000000000",
"triggerId": "23",
"name": "funnel_step_4",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "funnel_step_4"
}
]
}
],
"fingerprint": "0000000000000"
},
{
"accountId": "0000000000",
"containerId": "000000000",
"triggerId": "24",
"name": "funnel_step_5",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "funnel_step_5"
}
]
}
],
"fingerprint": "0000000000000"
},
{
"accountId": "0000000000",
"containerId": "000000000",
"triggerId": "25",
"name": "funnel_step_6",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "funnel_step_6"
}
]
}
],
"fingerprint": "0000000000000"
}
],
"fingerprint": "0000000000000",
"tagManagerUrl": "https://tagmanager.google.com/#/versions/accounts/0000000000/containers/000000000/versions/0?apiLink=version"
}
}Brauchst du Hilfe beim Setup? Jetzt Beratung anfragen →
Über den Autor
Daniils Visnakovs
Ex-Google-Berater, Speaker (u.a. Nomad World Fest) und Coach. Spezialisiert auf Conversion-Tracking, Google Ads und datenbasiertes Marketing. Hilft Unternehmen, Werbebudgets messbar einzusetzen — in 1:1 Beratung, Workshops oder auf der Bühne.