Free tool · Tested with €1M in ad spend
Ugly. But it sells.
Our “ugly” red ad beat the studio production at €16 vs. €46 CPA. Build your own ugly ad in 60 seconds — drop in your text, pick a style, download the PNG. Entirely in your browser.
- 1 Mio. €+ Werbebudget verantwortet
- Ex-Google Performance-Berater
- 120+ Kunden im DACH-Raum
1 · Your text
2 · Style & format
Tip: afterwards, grab the Ugly Ads Vault with 5 more proven templates including performance data.
Your template + the Ugly Ads Vault by email
Your ad as a template + 5 proven ugly-ad templates (Vault) by email — with performance data and example copy. No spam, unsubscribe anytime.
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The proof
Fancy video vs. red Canva image
| Fancy video | “Ugly” red image | |
|---|---|---|
| Production | Studio, script, editing | 2 minutes in Canva |
| CPA | €46.00 | €22.00 |
| Best result | sometimes no conversions | €16.00 |
The full test, including more client results, is in the article Why ugly ads perform better.
FAQ
Common questions about the Ugly Ad Generator
Why do “ugly” ads perform better?
Because people are ad-blind: anything that looks like glossy advertising gets scrolled past automatically. An ugly ad looks like content from a friend — a sticky note, a chat, a snapshot. We stop because it feels real. In our split test, a red Canva image beat a studio video production at €16 vs. €46 CPA.
Which platforms are the formats meant for?
1:1 and 4:5 for the Facebook and Instagram feed, 9:16 for Stories and Reels. The images come in full resolution (1080px wide) — ready to use straight in Ads Manager.
What should I write on an ugly ad?
A single clear thought: a problem (“Heating broken?”), an offer (“Bathroom renovation at a fixed price”) or a question that keeps your audience up at night. No brand slogan, no logo parade — the less it looks like an ad, the better.
Are my texts or images uploaded?
No. The image is rendered entirely in your browser and downloaded straight from there.
Creatives are only half the battle.
Without clean tracking you never know which ad actually sells. I set up both with you — a creative testing structure and conversion measurement.
Free & no obligation Reply within 24h 120+ happy clients