Daniils Visnakovs
DE

Free tool · For fast creative tests

Simple. Fast. Testable.

Build a deliberately simple ad variant in 60 seconds — add your text, pick a style, download the PNG. The format is a hypothesis, not a performance guarantee. Entirely in your browser.

Build an ugly ad Why it works

1 · Your text

2 · Style & format

Tip: afterwards, grab the Ugly Ads Vault with 5 formats, copy frameworks and a clean test protocol.

Your template + the Ugly Ads Vault by email

Your ad as a template + 5 creative formats (Vault) in one requested email — with copy frameworks and a test protocol. No newsletter.

One requested result email. No newsletter. Privacy

One observation, not a universal rule

Produced video vs. simple static variant

Produced videoStatic creative
ProductionStudio, script, editingA few minutes in an editor
Test variableSeveral production elementsOne isolated text idea
ObservationDid not lead this comparisonLed in this setup

The result belongs to this audience, offer and period. It supports another test, not a general guarantee. More context is in the German article Why simple ads are worth testing.

FAQ

Common questions about the Ugly Ad Generator

Why are simple ads worth testing?
Simple ads are quick to vary and force the message to stay clear. A native-looking format can interrupt a familiar ad pattern. In one observed campaign, a static creative led a produced video; that is a hypothesis for another test, not a general performance guarantee.

Which platforms are the formats meant for?
1:1 and 4:5 for the Facebook and Instagram feed, 9:16 for Stories and Reels. The images come in full resolution (1080px wide) — ready to use straight in Ads Manager.

What should I write on an ugly ad?
One clear thought: a problem (“Heating broken?”), an offer (“Bathroom renovation at a fixed price”) or a relevant question. The claim must be true, legible and fully supported by the landing page.

Are my texts or images uploaded?
No. The image is rendered entirely in your browser and downloaded straight from there.

Creatives are only half the battle.

Without clean tracking you never know which ad actually sells. I set up both with you — a creative testing structure and conversion measurement.

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