Free tool · No signup
Your ready-made GTM container in 60 seconds.
Pick a template, enter your IDs, import — done. Seven proven tracking setups from real client projects, personalized with your GA4 and Google Ads IDs. Everything runs locally in your browser.
- 1 Mio. €+ Werbebudget verantwortet
- Ex-Google Performance-Berater
- 120+ Kunden im DACH-Raum
Step 1 of 3
Choose your template
Every template is live with real clients — no theoretical constructs.
LeadGen Container
The complete package for lead-gen sites: form submits, phone, email and WhatsApp clicks — for GA4 and Google Ads.
Shopify Conversion-Tracking
Purchase tracking for GA4 and Google Ads including Enhanced Conversions — prepared for the Shopify checkout setup.
Perspective Funnel
Conversion tracking for Perspective funnels: form submits to GA4 and Google Ads, including Conversion Linker and Enhanced Conversions.
Funnel-Step Tracking
Six ready-made GA4 events for multi-step funnels — see exactly where your visitors drop off.
Calendly Tracking
Measures Calendly bookings as GA4 events — including a listener that captures the Calendly events from the iframe.
WordPress GA4 (GTM4WP)
GA4 e-commerce tracking for WordPress with the GTM4WP plugin — all e-commerce variables set up and ready.
Consent Mode v2 (Finsweet)
Google Consent Mode v2 with the Finsweet cookie banner — GDPR-compliant consent signals without an expensive CMP subscription.
How it works
From zero to tracking in 3 steps
Pick a template
LeadGen, Shopify, WordPress, Calendly, Perspective or Consent Mode — choose the setup that fits your website.
Enter your IDs
Paste your GA4 Measurement ID and Google Ads Conversion ID. The configurator wires them into all the right places.
Import & test
Import the file into GTM (choose “Merge”), test in preview mode, publish. Done.
Why these templates? They come straight from my client projects — tested with over €1M in ad budget. No half-knowledge googled together, but setups that measure conversions every day.
FAQ
Frequently asked questions about the configurator
What exactly does the GTM Container Configurator do?
Is this really free? Where’s the catch?
Are my IDs sent to a server?
Can I import the container into an existing GTM container?
Are the templates GDPR-compliant?
Prefer to have a pro handle your tracking?
I set up your complete tracking with you — GA4, Google Ads, server-side and Consent Mode v2. Cleanly documented, GDPR-compliant.