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Proven tracking setups from real client projects — for Shopify, WordPress, Calendly, Perspective, lead gen and Consent Mode v2. Pick a template, enter your GA4 and Google Ads IDs in the configurator, and download a finished container. Everything runs locally in your browser.
Step 1 of 3
Every template is live with real clients — no theoretical constructs.
The complete package for lead-gen sites: form submits, phone, email and WhatsApp clicks — for GA4 and Google Ads.
Purchase tracking for GA4 and Google Ads including Enhanced Conversions — prepared for the Shopify checkout setup.
Conversion tracking for Perspective funnels: form submits to GA4 and Google Ads, including Conversion Linker and Enhanced Conversions.
Six ready-made GA4 events for multi-step funnels — see exactly where your visitors drop off.
Measures Calendly bookings as GA4 events — including a listener that captures the Calendly events from the iframe.
GA4 e-commerce tracking for WordPress with the GTM4WP plugin — all e-commerce variables set up and ready.
Google Consent Mode v2 with the Finsweet cookie banner — GDPR-compliant consent signals without an expensive CMP subscription.
The library
Every container template is exported 1:1 from a real client project — here’s what’s in it and who it’s for.
12 tags · 9 triggers · 5 variables
What’s inside: A GA4 configuration with a generate_lead event, a Google Ads conversion for form submits, click and copy tracking for phone and email, a Conversion Linker, an Enhanced Conversions tag with User-Provided Data and a prepared Microsoft Clarity tag.
Who it’s for: Service businesses and trades with a classic lead-gen page — wherever enquiries come in via form, call or email.
4 tags · 2 triggers · 13 variables
What’s inside: A Google tag for GA4, a Conversion Linker, a Google Ads remarketing tag on view_item and add_to_cart, and an Enhanced Conversion tag on checkout_completed — with ready-made data-layer variables for order ID, revenue, currency and hashed customer data.
Who it’s for: Shopify stores that want GA4 and Google Ads purchase tracking including Enhanced Conversions, wired up via the customer-events setup.
6 tags · 1 trigger · 7 variables
What’s inside: Google tags for GA4 and Google Ads, a Google Ads conversion plus Enhanced Conversions for Leads (EC4L) on the Perspective “Form Submitted” event, a Conversion Linker and data-layer variables for email, phone and path.
Who it’s for: Anyone running Perspective funnels who wants form submits passed to GA4 and Google Ads — including Enhanced Conversions.
6 tags · 6 triggers
What’s inside: Six GA4 event tags (funnel_step_1 through funnel_step_6) with matching custom-event triggers — one clean event per step to GA4.
Who it’s for: Multi-step funnels and checkouts where you want to see exactly which step visitors drop off at.
2 tags · 1 trigger · 1 variable
What’s inside: A custom-HTML listener that captures the Calendly events from the iframe via postMessage and writes them into the data layer, plus a GA4 event tag that measures the booking.
Who it’s for: Websites that let visitors book appointments through an embedded Calendly widget and want to measure bookings as a conversion.
1 tag · 1 trigger · 18 variables
What’s inside: A GA4 e-commerce event tag with 18 ready-made data-layer variables for the GTM4WP plugin: value, currency, coupon, tax, items, transaction ID and hashed order/billing data for Enhanced Conversions.
Who it’s for: WooCommerce stores running the GTM4WP plugin that want GA4 e-commerce without fiddling with variables by hand.
5 tags · 5 triggers
What’s inside: A default state of “denied” plus four update tags that react to the Finsweet cookie-banner events and grant ad_storage, ad_user_data, ad_personalization and analytics_storage granularly — the full Consent Mode v2 foundation.
Who it’s for: Webflow/Finsweet sites that want to implement Consent Mode v2 in a GDPR-compliant way without an expensive CMP subscription. Combines with any other template.
Import in 5 steps
Consent Mode v2
The Finsweet template supplies the foundation: the default state of “denied” and the granular consent updates for ad_user_data, ad_personalization, analytics_storage and ad_storage.
The GA4 and Google Ads tags in every other template are Google tags that respect these signals automatically. Recommended flow: import the Finsweet (or your CMP’s) consent template first, then layer the tracking template on top — so you measure GDPR-compliantly without re-wiring anything per tag.
Note: this is no substitute for legal advice.
Why these templates? They come straight from my client projects — tested with over €1M in ad budget. No half-knowledge googled together, but containers that measure conversions every day. Every template is scrubbed to neutral placeholders — no foreign IDs, no client data.
FAQ
I set up your complete tracking with you — GA4, Google Ads, server-side and Consent Mode v2. Cleanly documented, GDPR-compliant.
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