I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: App & Digital Product
Theosis: A clear plan for paid user acquisition
Theosis website; opens in a new tab
1. Organic demand as the starting point
Theosis already had registrations and paying users from organic demand. Together, we planned a route towards a first paid acquisition test.
2. Planning the journey from click to purchase
The session developed a measurement path connecting website, App Store, app and payment process. Purchase was chosen as the central goal for the planned test.
3. A concrete pilot plan
The pilot plan defines the audience, ads and budget. Its measurement approach is designed to show which ads bring in paying users.
Conclusion
Theosis received a concrete measurement and campaign plan for its first paid user acquisition test.
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