I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Automotive & Rental
ECC-Rent: 203 form enquiries for sports-car rental
ECC-Rent website; opens in a new tab
Working together since August 2023.
1. Make the desired car visible in search
ECC-Rent rents premium sports cars in the Rhine-Main region. Prospective customers look for a particular model, a special driving experience or a car for a specific occasion. The vehicle, location and rental offer need to fit.
I have managed ECC-Rent’s Google Ads campaigns since August 2023. The collaboration aims to capture this demand and turn it into rental enquiries for the available fleet.
2. Develop advertising alongside the fleet
Ongoing management includes relevant search terms, adverts for individual vehicles and alignment with the website’s offers. New models and changes to rental packages are reflected in the advertising.
Campaigns and search themes evolve with demand throughout the collaboration. The adverts aim to take prospective customers to vehicles that match their search and make it easier to get in touch.
3. 203 form enquiries and 108 calls across two years
From 1 August 2024 to 31 July 2026, Google Ads recorded 203 form enquiries. The same period also recorded 108 calls directly from ads.
These enquiries show the role of Google Ads in ongoing customer acquisition. They also inform the development of offers, search terms and campaigns over the years.
Conclusion
ECC-Rent combines its changing vehicle fleet with ongoing Google Ads management. Prospective customers find relevant rental offers, while form enquiries and calls make demand measurable.
Testimonials
What my clients say
1 / 12
Ready for marketing you can measure?
Let's figure out in a no-obligation call how I can help — tracking setup, campaign optimization or workshops.