Case study: B2B Further Education

Influevo: Lead quality starts in the form

Influevo website; opens in a new tab

Goal: suitable B2B enquiriesForm concept: focused pre-qualificationTest plan: connect ads and sales

1. Quality before contact volume

Influevo is looking for companies that fit its funding, size and training criteria. Together, we translated the requirements from the business model and sales process into a clear campaign and form concept.

2. Qualification starts in the form

The form concept proposes a small number of clear questions to capture the main criteria before the first conversation. Ad message, form and sales process are intended to reflect the same requirements.

3. A controlled test setup

We developed separate ad approaches, a limited budget framework and a process for sales-quality feedback. The pilot can therefore focus on reaching suitable companies.

Conclusion

Influevo received a practical campaign test plan that aligns marketing and sales around suitable B2B enquiries.

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