I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: B2B Further Education
Influevo: Lead quality starts in the form
Influevo website; opens in a new tab
1. Quality before contact volume
Influevo is looking for companies that fit its funding, size and training criteria. Together, we translated the requirements from the business model and sales process into a clear campaign and form concept.
2. Qualification starts in the form
The form concept proposes a small number of clear questions to capture the main criteria before the first conversation. Ad message, form and sales process are intended to reflect the same requirements.
3. A controlled test setup
We developed separate ad approaches, a limited budget framework and a process for sales-quality feedback. The pilot can therefore focus on reaching suitable companies.
Conclusion
Influevo received a practical campaign test plan that aligns marketing and sales around suitable B2B enquiries.
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