Case study: Language & holiday camps (CH)

friLingue: A higher conversion rate with Google Ads and landing pages

friLingue website; opens in a new tab

Google Ads conversion rate, Switzerland · by April 2026: 0.42% → 1.63%Working together since: July 2025Website: Camp selection with a configurator

Since July 2025: from an ad click to the right camp

friLingue offers language and holiday camps for different age groups, languages and seasons. Parents need to find the right camp for their child and understand how dates, accommodation and activities fit together.

Since July 2025, I have supported friLingue with Google Ads and the development of this journey. Campaign management grew into a collaboration that also covers conversion tracking, website analysis, landing pages and a new camp configurator.

Developing campaigns and the website together

The initial work focused on measuring enquiries and bookings and aligning campaigns with target markets, languages and camp offerings. Alongside this, I examined how visitors progressed through the website after clicking an ad.

A CRO audit identified practical improvements to the presentation of offers, navigation and registration. This led to work with the friLingue team on dedicated camp landing pages: someone searching for a particular holiday or language camp should reach a relevant offer with clear information and an obvious next step.

From early 2026, these pages were incorporated into the campaigns and refined. Search terms, ads and camp pages were brought into closer alignment.

Progress within the first ten months

During the collaboration, the Google Ads conversion rate for the Swiss campaigns rose from 0.42% to 1.63% by April 2026. This metric includes bookings, enquiries and contact clicks.

A campaign with a specific landing page reached 3% in early 2026. This progress came alongside ongoing work on campaigns, measurement and relevant destinations. It helped shape the next stage of website development.

The next step: a new website for choosing a camp

In September 2026, the new camp website followed at lp.frilingue.ch. It builds on the dedicated landing-page approach, bringing camp offers, dates and a configurator into one interface.

Parents can choose a suitable camp, select options and request a non-binding reservation. The collaboration now extends from ongoing campaign optimisation to designing the experience after the click.

The new website makes the offers and reservation journey usable. Whether it generates more confirmed bookings needs to be assessed using consistent booking data and comparable periods.

Testimonials

What my clients say

  • I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.

  • Great communication. We had two consultations. Daniils was deeply involved and gave me clear, well-reasoned feedback on my Google Ads, Analytics and overall digital presence strategy.

    Fjodora

    Fiverr client

  • Daniils is an exceptional talent. He doesn't just master everything around Google — he brings sharp business intuition. Complex topics get explained in a way you actually understand, so you can make informed business decisions. Highly recommended.

    Chris Cerra

    RemoteBase

  • Daniils is a great Google Ads expert! Fast, hands-on, with creative solutions. What I really appreciate is how clearly he explains complex topics. If you need help with Google Ads, he's the right call.

    Samantha Scott

    All Things Remote

  • Daniils supported two of my clients superbly with their Google Ads campaigns. His expertise, professionalism and strategic thinking lifted their visibility and improved conversion rates. The expertise really made the difference — absolutely recommended.

    Tim Rautenberg

    XM CROSSMEDIA

  • Daniils helped me solve a problem I had been stuck on in record time. Responsive, friendly and highly competent — and he even took time afterwards for a video call to walk through the results. Many thanks!

    Daniel Fischer

    digitalpositiv

  • A highly professional and reliable partner. Working with Daniils is efficient, solution-oriented and always on equal footing. Short communication paths and quick responses — you feel well looked after at all times. We measurably improved our marketing goals. A collaboration we recommend without reservation.

    Patrick Zitzer

    Zitberg GmbH

  • Daniils does great work and brings real expertise in ads and tracking!

    Pascal Rähse

    Funnelforms founder

  • Daniils took us to a whole new level with his marketing strategy for a client's events. He was fast, committed and personally involved — and even connected us with other experts. Excellent expertise and wholehearted commitment — highly recommended!

    Alexandra Monitska

    Mar Sabi Studio

  • Excellent advice and expertise. Daniils really takes the time to solve the problem together. I can recommend him to anyone.

    Leon Pawlicki

    Fiverr client

  • Daniils communicates very well and completed the project incredibly quickly and reliably. I'll work with him more often in future :)

    Homepage Heroes

    Webdesign agency

  • Daniils, thank you so much for your amazing support! You didn’t just help us with Google Ads—you truly elevated our entire online marketing performance. I really appreciated your structured approach, sharp eye for details, and honest feedback. What stood out most was how deeply you understood our business. It was never about quick hacks, but about building long-term results. You clearly know your craft and love what you do. I can wholeheartedly recommend working with you!

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