I manage our campaigns myself and brought Danny in for Google Ads consulting. We were under time pressure and needed a clear direction. Danny quickly got to grips with our business and gave us specific recommendations on bidding strategy and the right conversion goal. Afterwards, we were able to nearly double our sales conversion rate. For me, the biggest change has been how it feels: I have someone I can contact by phone or WhatsApp, and I no longer have to carry the toughest decisions alone. Working together is warm, friendly and relaxed. I would recommend Danny to anyone who manages their own campaigns and needs someone who really thinks things through with them.
Case study: Language & holiday camps (CH)
friLingue: A higher conversion rate with Google Ads and landing pages
friLingue website; opens in a new tab
Since July 2025: from an ad click to the right camp
friLingue offers language and holiday camps for different age groups, languages and seasons. Parents need to find the right camp for their child and understand how dates, accommodation and activities fit together.
Since July 2025, I have supported friLingue with Google Ads and the development of this journey. Campaign management grew into a collaboration that also covers conversion tracking, website analysis, landing pages and a new camp configurator.
Developing campaigns and the website together
The initial work focused on measuring enquiries and bookings and aligning campaigns with target markets, languages and camp offerings. Alongside this, I examined how visitors progressed through the website after clicking an ad.
A CRO audit identified practical improvements to the presentation of offers, navigation and registration. This led to work with the friLingue team on dedicated camp landing pages: someone searching for a particular holiday or language camp should reach a relevant offer with clear information and an obvious next step.
From early 2026, these pages were incorporated into the campaigns and refined. Search terms, ads and camp pages were brought into closer alignment.
Progress within the first ten months
During the collaboration, the Google Ads conversion rate for the Swiss campaigns rose from 0.42% to 1.63% by April 2026. This metric includes bookings, enquiries and contact clicks.
A campaign with a specific landing page reached 3% in early 2026. This progress came alongside ongoing work on campaigns, measurement and relevant destinations. It helped shape the next stage of website development.
The next step: a new website for choosing a camp
In September 2026, the new camp website followed at lp.frilingue.ch. It builds on the dedicated landing-page approach, bringing camp offers, dates and a configurator into one interface.
Parents can choose a suitable camp, select options and request a non-binding reservation. The collaboration now extends from ongoing campaign optimisation to designing the experience after the click.
The new website makes the offers and reservation journey usable. Whether it generates more confirmed bookings needs to be assessed using consistent booking data and comparable periods.
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