Free tool for trades businesses

How much revenue is your business leaving on the table?

While you open this tool, someone in your region is searching for exactly your trade right now — and ending up with a competitor. Work out in 30 seconds what missing online inquiries cost you each year.

Calculate revenue gap For tradespeople

1 Mio. €+ Werbebudget verantwortet
Ex-Google Performance-Berater
120+ Kunden im DACH-Raum

Your business

Your trade

Avg. project value 18,000 €

Qualified inquiries currently / month 3

Inquiries you could handle / month 10

How many quote appointments your team could realistically manage.

Your close rate 30 %

How many qualified inquiries turn into orders for you?

Your revenue gap

453,600 €

lost revenue per year

Per month

37,800 €

Lost orders / year

You are missing 7 qualified inquiries per month. At a 30 % close rate that is a good 2 orders — month after month.

What closes the gap

Google Ads for your service area — visible exactly when someone is searching with an urgent need.
Inquiry funnel with pre-qualification — price shoppers get filtered out automatically.
Clean tracking — you see which euro of ad budget brought which order.

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Background

Why do good businesses lose orders to worse ones?

Not because the competition does better work — but because they get found first. Over 80% of clients research online today before they contact a tradesperson. Anyone who does not show up there simply does not exist for these customers.

The tricky part: this gap does not hurt acutely. The business is busy, after all. But every year it quietly costs you the highest-margin projects — because anyone with few inquiries cannot pick and chooses, and takes the price grinders along too.

At a project value of €18,000 and just two lost orders per month, we are talking about €432,000 in revenue per year. That is not a marketing figure but simple multiplication — run the numbers above with your own values.

FAQ

Frequently asked questions about the revenue gap

How realistic is the calculated revenue gap?

The maths is deliberately conservative: additional inquiries you want × your close rate × your project value. It shows the order of magnitude trades businesses leave on the table when they are not visible online — for projects above €15,000 it quickly adds up to six-figure annual sums.

Where are these extra inquiries supposed to come from?

From Google. People searching for "bathroom renovation + town" or "roofer near me" have an immediate need. With Google Ads and a clean inquiry funnel you reach exactly these people — predictably and exclusively in your region.

My business is already at capacity — do I still need this?

Especially then: if you can pick from a full inbox of inquiries, you take the high-margin projects instead of the price shoppers. On top of that, a steady stream of inquiries protects you from the winter slump and slow periods.

What does a qualified inquiry via Google cost?

Depending on the trade and region, usually between €30 and €150. With a project value of €18,000 and a 30% close rate, one inquiry is worth over €5,000 in revenue on paper — the ad spend is a rounding error by comparison.

Are my inputs stored?

No, the calculation runs entirely in your browser. Nothing is sent to a server.

Let's close your gap.

In the free potential analysis I'll show you how many qualified inquiries are realistic in your region and your trade — with real search-volume data.

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