Daniils Visnakovs
DE

Free tool · No signup

See your Google ad before Google sees it.

Write your Responsive Search Ad and see live how it looks in the search result — on desktop and smartphone. With character counters, pinning simulation, combination shuffle, an ad-strength check and every Google Ads character limit. Your texts stay in your browser.

Write an ad All character limits
  • 1 Mio. €+ Werbebudget verantwortet
  • Ex-Google Performance-Berater
  • 120+ Kunden im DACH-Raum

Your ad

🔒 Saved only locally in your browser.

Headlines

0 / 15

Max. 30 characters per headline. Google recommends at least 10. The pin field fixes the position (1/2/3).

1 0/30
2 0/30
3 0/30

Descriptions

0 / 4

Max. 90 characters per description. Google recommends 4. Pin fixes the position (1/2).

1 0/90
2 0/90

Save your ad copy by email

I’ll send you your headlines and descriptions plus the strength check — and the occasional honest Google Ads tip. No spam.

No spam. Privacy

Next tool Landing page check — where your ad click lands decides the conversion

Reference

Google Ads character limits (all formats)

Every important character limit at a glance — from the Responsive Search Ad through Performance Max to sitelinks, callouts and Demand Gen. Plus a live counter for each format.

Responsive Search Ad (RSA)

Field Count Limit
Headlines up to 15 30 chars
Descriptions up to 4 90 chars
Display path (Path 1 & 2) 2 15 chars each

Performance Max — text assets

Field Count Limit
Headlines 3–15 30 chars
Long headlines 1–5 90 chars
Descriptions up to 5 90 chars
Short description 1 60 chars
Business name 1 25 chars

Sitelinks (sitelink extension)

Field Count Limit
Sitelink text min. 2 25 chars
Description line 1 & 2 2 35 chars each

Callouts (callout extension)

Field Count Limit
Callout text min. 2 25 chars

Structured snippets

Field Count Limit
Header from preset list —
Value min. 3 25 chars

Demand Gen (basics)

Field Count Limit
Headlines up to 5 40 chars
Descriptions up to 5 90 chars
Business name 1 25 chars

Live character counter for every format

Pick a format, type your text — you instantly see whether it fits the limit.

0 / 30

Note: formats and limits keep evolving — when in doubt, whatever Google Ads shows in the account while creating the asset wins.

Best Practices

How to get more out of your RSA

Four rules I preach again in every Google Ads audit.

Supply 10+ headlines

Google recommends at least 10 distinct headlines. The more meaningful variations you give it, the better the algorithm can combine them — and the higher your ad strength.

Keyword in the headline

At least 2–3 headlines should contain your most important keyword. That improves relevance, Quality Score and therefore your cost per click.

Numbers & clear CTAs

Headlines with numbers ("from €49", "in 24h") and calls to action ("Request now") stand out in the search result and measurably increase click-through rate.

Don’t pin everything

Every pinned position drastically reduces the possible combinations. Only pin what has to be fixed for legal or branding reasons — the tool shows you live how much pins cut the combinations.

FAQ

Frequently asked questions about the RSA preview & character limits

What is a Responsive Search Ad (RSA)?
The standard ad format in Google Ads: you supply up to 15 headlines and 4 descriptions, and Google automatically combines them into the ad most likely to perform. This tool simulates exactly those combinations.

How many characters can a Google Ads headline have?
For Responsive Search Ads it is 30 characters per headline, 90 per description and 15 per path. Other formats have their own limits: sitelinks 25/35, callouts 25, snippet values 25, Performance Max headlines 30 (long headlines 90), Demand Gen headlines 40. All limits are in the "Google Ads character limits" table below — with a live counter.

What happens if I exceed the character limit?
Google will not accept over-limit text — you cannot save it in the account or import it into Google Ads Editor. That is why this tool counts every headline and description live, so you never save text that is over the limit.

How realistic is the preview?
The preview follows the current Google search results layout for desktop and mobile — including the "Sponsored" label, URL line and headline combinations. It also respects your pins. Minor differences are possible, since Google constantly tests its layout.

What does pinning headlines and descriptions do?
Pinning fixes the position (1, 2 or 3) where a headline appears — useful for statements that must stay fixed for legal or branding reasons. Careful: every pin reduces the combinations Google can test. Only pin what truly has to be fixed. The preview here respects your pins and shows the remaining combinations.

Are my ad texts sent anywhere?
No. Preview, character counter and strength check run entirely in your browser (localStorage). Nothing is sent to a server unless you actively request your result by email via the opt-in form.

What does the ad strength in the tool mean?
An assessment based on the same principles Google uses for "Ad Strength": the number and variety of headlines, text length, keywords, numbers and calls to action. It is training feedback — you see the official rating in Google Ads.

Can I move the ad into Google Ads?
Yes — the CSV export uses the Google Ads Editor import format (columns such as Campaign, Ad group, Ad type "Responsive search ad", Headline 1–15 with position columns, Description 1–4, Path 1/2, Final URL). Campaign and ad-group names are placeholders you adjust before importing. Alternatively, copy all texts with one click.

Could your ads do more?

I audit your Google Ads account and show you where click prices, ad copy and conversion tracking are leaving money on the table.

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